WHAT IS INBOUND MARKETING?

AND HOW CAN IT HELP YOU, SPECIFICALLY?

WHAT IS
INBOUND MARKETING?

AND HOW CAN IT HELP YOU,
SPECIFICALLY?

WHAT IS
INBOUND MARKETING?

AND HOW CAN IT HELP YOU,
SPECIFICALLY?

WHAT IS
INBOUND MARKETING?

AND HOW CAN IT HELP YOU, SPECIFICALLY?


What is Inbound? Thanks to the Internet, consumer behavior has changed drastically over the past decade. People have become adept at tuning out traditional marketing messages. Research shows that 86% of people skip television ads, and 44% of direct mail is never opened. In addition, 84% of 25-to-34-year-olds have left a favorite website because of intrusive or irrelevant advertising. Today’s consumers prefer to do their own research online and expect to be able to engage in two-way communication with companies and brands. They expect to be able to find the information they want, when they want it — and they don’t want to be interrupted with intrusive advertising.

 As a result, marketing has evolved to integrate with this shift in consumer behavior. A new approach to marketing has become the standard in today’s digital world: inbound marketing.

 Inbound marketing is based on the concept of making your business easily found by people who are already seeking information in your industry. It’s about drawing consumers to your website by providing information they find valuable, rather than pushing your products and services toward an audience that may not be interested or receptive. Blog posts, social media, content marketing, search engine marketing, e-newsletters, and whitepapers are all forms of inbound marketing.

 Inbound marketing is a non-interruption approach: it allows you audience to find you when they are willing and ready to buy, rather than broadcasting disruptive advertising that consumers have learned to tune out. Not only are consumers more willing to engage with marketing communications on their own terms, inbound marketing delivers an average cost that’s 60% lower than traditional outbound marketing. So why waste money on an outdated, ineffective marketing strategy?

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Inbound marketing campaigns are easy to test and analyze, allowing you to monitor performance and adjust your tactics in real time. By analyzing important metrics such as level of engagement, click-throughs, unsubscribe rates, and close ratios, we’ll determine what works well for your business and what still needs to be refined, from which channels are more effective to which headlines attract the most attention.

Learn how inbound marketing can help your business by downloading a free copy of our e-book

In An Introduction to Inbound Marketing you'll learn what inbound marketing is, how it works and why it's ideal for most businesses.

GET E-BOOK
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Learn how inbound marketing can help your business by downloading a free copy of our e-book

In An Introduction to Inbound Marketing you'll learn what inbound marketing is, how it works and why it's ideal for most businesses.

GET E-BOOK
Image

Learn how inbound marketing can help your business by downloading a free copy of our e-book

In An Introduction to Inbound Marketing you'll learn what inbound marketing is, how it works and why it's ideal for most businesses.

GET E-BOOK
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