Facebook for your business: making the playground work for you

facebook for your business

We have an employee who spends almost her entire day on Facebook. Seriously, every time I look over at her computer screen, she’s just typing a status update, uploading a selfie, or scrolling through the news feed. No one even bats an eye at her. Well, technically, I guess, as our Social Media Director, that’s kind of Elizabeth’s job, and … Read More

Social media marketing through the eyes of a BIGSHOT intern

For the last two months, Mitch DeGraw has been interning in AGENCY H’s social media department. As his internship winds down, we’ve asked Mitch to jot down some of his thoughts about what he’s learned so far about inbound marketing and agency life. Read on for his post, and download our free e-book, The Ultimate Guide to Social Media Marketing, … Read More

How Snapchat can change the way businesses interact on social media

how businesses use snapchat

As a 22-year-old social media intern fresh off his senior year of college, Snapchat is something that is second nature to me. I was a senior in high school when it first came out in September 2011. Back then, it just seemed like a simple app that couples could use to send sexy photos to each other without any consequences. … Read More

Snapchat vs. Instagram: the pros and cons for brand experience

pros and cons of snapchat and instagram

Instagram’s per-follower engagement rate for top brands is 58 times higher than on Facebook, and one million businesses are on Snapchat. In the ever-changing world of social media, it can be difficult to keep up. But with statistics like these, who can afford not to? Companies don’t want to miss out on the action! First, let’s review the basics of … Read More

You’re missing out by not being on Instagram

why you need instagram

When it comes to new technology and trends, I can usually be categorized as a “late majority” adopter on the curve. It basically took me until 2016 to catch up to 2012. I didn’t purchase a smartphone until a few years ago. I ride a pterodactyl to work. I even still play my old Nintendo games, as evidenced by my … Read More

3 best ways to use Snapchat in inbound marketing

With over 100 million daily active users and seven billion video views daily, Snapchat is one of the fastest growing social networks. While its users devote time to snapping photos and recording videos, inbound marketers are busy hammering away at trying to figure out how to use this platform to their advantage.

3 reasons to love Twitter’s new timeline algorithm

The term “algorithm” can induce nightmares in the most savvy and experienced of inbound marketers. Just when you think your website finally meets Google’s Webmaster Guidelines to a tee, the search giant rolls out another algorithm update. Just when you think you’ve finally mastered the art of advertising on Facebook, the social media platform announces an algorithm change to its … Read More

5 smart ways to attract local customers with inbound marketing

Managing inbound marketing for your business can be tricky if you cater mainly to a local audience. While SEO might be easier to work with since youâ€re competing for high search rankings restricted to your area, you might face problems with link-building in an already saturated market, especially if your competitors have a strong online presence. In regards to social … Read More

3 amazing YouTube analytics & marketing tools

YouTube is one of the most powerful social media tools you can use to market your business. YouTube belongs to Google, and optimizes videos in a way that helps you attract more clicks and raise brand awareness. Any company can easily create and post videos to YouTube, but how do you really generate views and subscribers? How can you make … Read More

5 tips for creating the most successful Twitter ads

With over 130,000 active advertisers, Twitter is one of social mediaâ€s top advertising platforms after Facebook. Given the micro-blogging platform limits posts to 140 characters, how can your marketing firm develop great messages that generate the likes and retweets they deserve? Should you max out every tweet at 140 characters, or get creative using fewer words? Should you add images, … Read More

9 major changes hitting your favorite social media platforms this year

So you’ve finally gotten used to the newest features on your favorite social media platforms, only to learn that more algorithm changes to Twitter and Facebook could interfere with the strategies you’ve worked so hard to master. Or, maybe you’re wondering why all of a sudden, your engagement rates on Instagram and Snapchat have started soaring, while nobody seems to … Read More

4 amazing reasons to promote your health care brand using social media

Hospitals, clinics, and many other health care organizations still haven’t integrated social media marketing into their inbound marketing campaigns. Some health care brands say their budgets lack funds for social media, while others admit to shying away from social media for fear of violating HIPAA regulations and medical ethics codes. Considering not too many health care brands are on board … Read More

3 ways to help plastic surgeons reach younger patients through inbound marketing

It’s no secret that plastic and cosmetic surgeries are most often performed on people aged 40 years or older. In fact, it’s basically the opposite of a secret, because the information is publicly available thanks to the American Society of Plastic Surgeons. In 2014, almost 80 percent of all plastic surgeries were performed on patients over 40. Obviously, it would … Read More

3 hot social media apps to try in 2016

Social media has taken our world by storm, and it’s not going away anytime soon! Using social media to promote your business is one of the top ways to engage consumers with your brand, and should be included as part of your inbound marketing strategy. Social media trends are constantly evolving, and are now the go-to platforms for communication between … Read More

3 content strategies guaranteed to convert social media followers

When sitting down to devise content and social media posts for your business, take your own personal experience with social media into consideration. Sure, you may follow several brands on Facebook and Twitter because you like their products, but how often do you really click on links shared by these businesses? Social media marketing is one of the top ways … Read More

How Twitter Polls can boost your online presence

If you spend time on Twitter, you’ve probably started to notice random polls showing up here and there in your timeline. Twitter Polls, which was introduced to all users in October 2015, is a feature that allows you to create your own polls and answer questions in polls posted by other Twitter users. Twitter Polls just might be one of … Read More

Customer service matters: How Facebook is changing

If you run your company’s Facebook business page, you may have noticed a change in your ability to privately message customers about their experience. This occurred when Facebook curtailed the organic reach of page posts. However, the total number of private messages sent from customers to business pages doubled in the past year, according to the social networking giant. In addition, people post about 2.5 billion public comments on pages each month. And in September, Facebook even redesigned business pages in order to make them the mobile customer-service hub for companies.

Who in healthcare marketing is doing social media right?

Much of marketing is educating people – your target audience – about your brand. This is especially true for healthcare marketing. One of the best tools for educating people about a disease, a healthcare practice, a hospital, a doctor, and even a cosmetic surgeon is social media.

Why you should conduct a regular social media audit

Audit – even the word makes you want to shove it to the bottom of your to-do list. However, auditing is an important part of your marketing strategy, and you should be completing audits regularly. No, that doesn’t mean every month, but you should be looking over what parts of your marketing strategy are working and what’s not to improve your engagement and content creation for your target audience.