3 powerful ways patient testimonials help your medical practice

When it comes to health care and treatments, people want to hear real stories from real people about their experiences. Was the doctor nice, caring, and compassionate? Was the hospital clean? Did that new health treatment work? Being in good health makes people feel happy and comfortable, and nobody wants to work with a health practice that doesn’t have its … Read More

3 important medical marketing metrics you can’t ignore

Online medical marketing is highly similar to regular inbound marketing, with greater focus on patient acquisition and the ability to retain patients. While health care websites should be designed to engage visitors, deliver educational content, and achieve good search engine rankings just like any other website, these sites should also exhibit traits that focus on attracting new patients and keeping … Read More

3 ways to help plastic surgeons reach younger patients through inbound marketing

It’s no secret that plastic and cosmetic surgeries are most often performed on people aged 40 years or older. In fact, it’s basically the opposite of a secret, because the information is publicly available thanks to the American Society of Plastic Surgeons. In 2014, almost 80 percent of all plastic surgeries were performed on patients over 40. Obviously, it would … Read More

5 ways to attract more patients to your medical practice

boosting patient acquisition through inbound marketing

Medical professionals like doctors and dentists are still hesitant to switch from traditional advertising to modern inbound marketing methods, despite the fact that medical professionals can benefit significantly from a solid inbound marketing plan. By implementing a few easy tactics to increase patient response and conversion rates, your medical practice can enjoy a greater return on marketing investments.