Email subject lines: A good opener improves open rates

how good subject lines increae email open rates

They say you don’t get a second chance to make a first impression, but whoever coined that phrase clearly never met a shape-shifting time traveler with multiple personality disorder. Also, they probably didn’t do a whole lot of email marketing, because the subject line of every email presents a new opportunity to make a fresh, delightful, and engaging introduction to … Read More

Graymail: reacquiring disengaged subscribers

how to avoid graymail

First, some clarity is in order: Most reputable sources prefer the term “graymail” over any other iteration of the word, so it’s not “greymail” and there’s no space between gray and mail. And I probably don’t need to explain this, but this article is about graymail as it relates to email marketing, and not they type of graymail that describes … Read More