While photos and videos are more effective at attracting the consumer’s eye these days, content still reigns as king in the world of inbound marketing. In 1996, Microsoft co-founder and billionaire Bill Gates said “Content is where I expect much of the real money will be made on the Internet.” Turns out Bill was right, and content is key to … Read More
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Often, businesses create and share content online hoping for the masses pick it up — and often, they don’t. In fact, 76 percent of B2C marketers report using content marketing, but only 37 percent acknowledge that their strategy is actually effective. That means that although they may be creating engaging, relevant content, it’s not being posted and shared strategically to find the right audience.
Done correctly, content marketing is more important than any single channel. It tells your brand story to your target audience, who is interested in your company. It’s also telling that story in a useful manner for your target audience using both online and offline marketing channels. Your customer should be able to understand your cohesive brand story, regardless of what channel they are using to view it.
Inbound and content marketing are often considered to be one and the same. But in fact, both terms are frequently misunderstood and turn out to be fundamentally different.
Healthcare is a big industry: we’re human, and everyone needs care. However, as marketers, we often forget to use the human connection to our advantage when talking about doctors, diseases, and treatment facilities.
If there’s one message I heard repeatedly at INBOUND 2015, it’s that quality continues to be of chief importance in content marketing. The many awesome presenters emphasized the importance of hiring real writers to create content that people will pay attention to and remember.
If you’re familiar with inbound marketing, then you must be aware that content is a major contributor to your marketing success, with blogging being an especially important component.
In the heyday of traditional marketing, it was entirely acceptable and even recommended to repeatedly broadcast your brand’s name and logo on every possible channel available in order to keep your company’s products at the top of consumers’ minds.
You’ve heard it before: data is the next big thing in advertising. Data is used to personalize messaging based upon targeted tracking of people’s likes, dislikes, and engagements online.
You may think it’s an overused buzzword, but content marketing is more than another term for blogging and social media. Content marketing involves both of those things, along with a strategy backing the ideation, creation, and distribution of the content your business needs to produce in order to be successful.
With more than 14,000 attendees and upwards of 170 sessions to choose from, INBOUND 2015 was a truly valuable experience for the entire team.
Your business’s marketing efforts begin and end with content. Your team should focus on creating content you believe is relevant to your target audience and distribute it to them in creative ways
At its basic definition, content marketing is the process of creating and distributing relevant and valuable content in a marketing campaign
You’ve probably heard that “content” is the latest buzzword in marketing. The following are the 3 crucial steps to leading your company’s content marketing team.
if you’re prepared to provide your services for international consumers, then you need to take a few steps to ensure your website’s content is conducive to serving a global audience.
When it comes to your content marketing strategy, the more tactics you use, the more opportunities you have to connect with potential customers. Click to read on.
Content marketing is an effective way for medical practices to attract new customers and create relationships with them. Click to read on.
Whether you work in marketing or are a senior level employee with the power to pass decisions onto the marketing team, you probably know about content marketing.
You’ve most likely heard the two terms before: content marketing and inbound marketing. Are they the same or are they different? Is one a subset of the other?