If you’re in charge of writing blogs for your business or medical clinic, there are times you’ll experience dry spells when tasked with developing new blog topics. If your business typically offers just a few products or services, sometimes it can feel as if you’ve exhausted nearly every relevant topic under the sun. Fortunately, our fellow writers have developed tools … Read More
You’ve likely heard that blogging can do great things for your business and online presence. And this is true! Well, sort of. This is sort of true. The simple act of blogging isn’t enough — not by half. You need to blog well and you need to blog smart in order to see any sort of turn-around on your investment. … Read More
SIGN UP FOR THIS FREE BLOG POST FROM AGENCY H INBOUND! Relax, you don’t have to actually sign up for anything to read our blog posts, but if you did, would that calling work? Probably not because there are no benefits listed and it’s pretty boring. Plus, all caps? No thanks. So, what’s the point? Well, today, we’re looking at … Read More
Starting a blog is important for any medical practice looking to improve their lead generation and brand image. A blog can also help build your patients’ trust. Having a successful online presence with regular blog postings can differentiate your practice from your competitors by providing your audience with quality content they are looking for.
I don’t need to tell you how important blogs are. You’re reading this blog right now! Obviously, you’re smart enough to understand their importance — especially when it comes to content marketing. Blogs are one of the best ways to drive traffic to your website and generate sales leads, which is why AGENCY H dedicates a whole department to making … Read More
At AGENCY H, all of the websites we develop get a blog. Why? A blog is a great way to add fresh, valuable content to your site on a regular basis — important for search engine optimization. It’s also a great way to add content that speaks to users at all stages of the buyer’s journey — important for lead … Read More
If you ever meet someone who thinks a company blog is a waste of time, here’s what I want you to do: Slap them across the face and let them know exactly how deep their level of idiocy extends to. Eh, actually, maybe don’t resort to violence. We were kidding. But seriously, if someone doesn’t understand the necessity of a … Read More
Evergreen content is generally defined as timeless SEO content that stays fresh and relevant over a long period of time. While news articles, statistics updates, and content about holidays and fads can be effective at generating inbound traffic for your site, these types of content eventually expire, and join the ranks of dead blog articles that no longer get read. … Read More
Blogging as part of content marketing is a special skill that requires practice and training in the art of inbound marketing. Being a great writer doesn’t necessarily mean your blogging skills are automatically up to par with marketing; in fact, articles that sound too fancy and complex, or that fail to connect with your target audience won’t bring in the … Read More
Writing blog articles for your business involves many careful steps. First, you develop topics that appeal to your target audience. Then, you research those topics and pull from sources to write each article. After writing the content, double-checking facts, adding links, making edits where necessary, etc., your blogs are ready to publish. But what happens after that? You put all … Read More
When sitting down to devise content and social media posts for your business, take your own personal experience with social media into consideration. Sure, you may follow several brands on Facebook and Twitter because you like their products, but how often do you really click on links shared by these businesses? Social media marketing is one of the top ways … Read More
Sugarman, author of The Adweek Copywriting Handbook, shows how you can improve your copywriting skills by describing his own hilarious, long-copy approach to copywriting and out-of-the-box thinking in direct sales and marketing. In case you haven’t read the book, or are awaiting your Amazon copy to arrive in the mail, start improving your writing with the following steps:
Inbound marketing involves several elements that work together to help you build your audience and establish trust, including social media, blogging, and search engine optimization.
You’ve read about numerous tips and tricks for grabbing a prospect’s attention. You’ve pored over countless blogs describing tips and tricks on how to make the perfect first impression. You’ve seen so many tips and tricks telling you how to get readers to open your emails.
Stock images can be crazy. Not all of them are bad, but here are the reasons why you should consider using real photography on your site as well.
If there’s one message I heard repeatedly at INBOUND 2015, it’s that quality continues to be of chief importance in content marketing. The many awesome presenters emphasized the importance of hiring real writers to create content that people will pay attention to and remember.
If you’re familiar with inbound marketing, then you must be aware that content is a major contributor to your marketing success, with blogging being an especially important component.
With more than 14,000 attendees and upwards of 170 sessions to choose from, INBOUND 2015 was a truly valuable experience for the entire team.
At Inbound 2015, a mass of inbound marketers (myself included) squeezed into the Boston Convention and Exhibition Center to listen to a range of speakers including Seth Godin, Bren Brown, and Chelsea Clinton. After these “keynote” speeches, we were able to attend classes led by other marketers, writers, and designers. In short, it was marketing information overload. It is actually … Read More
Each method of reaching your potential patients serves a different purpose. Blogging allows for strategic SEO (search engine optimization), which helps draw users to your website.
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