Spotify is personalizing ads based on your music preferences

spotify-personalized-adsIn the past, advertisers have teamed with online music services such as Pandora and Spotify to market to people based on the type of music they listen to. Now, Spotify is taking advertising a step further to target listeners based on the activities they’re doing while listening to certain playlists.

After analyzing playlists saved to its online music-streaming service, Spotify found about 400,000 playlists titled as “barbecue” playlists. From an advertising standpoint, Spotify could potentially partner with brands that have a strong influence on users when they’re feeling happy and relaxed in an outdoor barbecue setting. Spotify feels that it could connect with users even more by understanding why they’re choosing to play certain types of music.

Starting May 1, Spotify will allow advertisers to target users based on the playlists they’re streaming. Advertisers will have the ability to choose from 15 different playlists, such as workout playlists, party playlists, and commute playlists. For example, runners listening to a workout playlist could hear ads from athletic brands such as Nike and Under Armour, whereas commuters on their way to work could hear ads from coffee companies such as Starbucks or Seattle’s Best. Spotify hopes that their new ad feature will increase mobile revenue earnings throughout the following months.

To learn more about Spotify’s new advertising feature, check out this article at AdAge.

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