PROFESSIONAL SERVICES MARKETING

You're a professional. Start marketing like one.

HEALTHCARE MARKETING

Attract more patients and grow your practice with inbound marketing

HEALTHCARE MARKETING

Attract more patients and grow your practice with inbound marketing

HEALTHCARE MARKETING

Attract more patients and grow your practice with inbound marketing

Listen up professionals: A billboard with your name and phone number on it isn’t going to work. It’s bizarre how many billboards you’ll see with just a name and a number. It doesn’t work on the walls of bathroom stalls, so why would it work on a large sign? How will people know what your business does? Nobody is going to think “I know exactly what service this person is offering, and I will promptly call his or her number to solve my problems.”

We could go into a detailed tirade about why a bare-bones display advertisement is a terrible investment, but instead, we’ll simply tell you about a much better option for advertising your professional services: inbound marketing.

If a potential client needs a lawyer — or for that matter, an accountant, a financial consultant, an engineer, a dentist, etc. — that person isn’t going to to ask his friends if they’ve seen any ambiguously marked billboards with a last name and a phone number that might possibly be linked to a business that provides the needed service. 

If a potential client needs your services, that person will turn to an Internet search.
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If a potential client needs your services, that person will turn to an Internet search.
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If a potential client needs your services, that person will turn to an Internet search.
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And what good is a billboard when most clients find their professional services through online articles and Internet searches? It’s not that “outbound” marketing strategies like billboards or newspaper ads have no place in your marketing strategy, but they certainly shouldn’t be your primary focus.

Unlike traditional advertising methods — such as television commercials and billboard ads — inbound marketing is non-interruptive. It focuses on drawing consumers to your website by providing valuable information and informative content. This content can take the form of blog posts, social media, email newsletters, and e-books.

Once these visitors have been attracted to your website, they are steadily converted into sales qualified leads through the best practices of inbound marketing methodology.

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AGENCY H has the knowledge, expertise, and experience to execute the perfect professional services marketing strategy for your business. If you’d like to find out if inbound marketing can help boost revenue for your business, contact AGENCY H today for a free marketing assessment.

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AGENCY H has the knowledge, expertise, and experience to execute the perfect professional services marketing strategy for your business. If you’d like to find out if inbound marketing can help boost revenue for your business, contact AGENCY H today for a free marketing assessment.