COSMETIC & PLASTIC SURGERY MARKETING

For when your marketing strategy needs a facelift

COSMETIC & PLASTIC SURGERY MARKETING

For when your marketing strategy needs a facelift

COSMETIC & PLASTIC SURGERY MARKETING

For when your marketing strategy needs a facelift

COSMETIC & PLASTIC SURGERY MARKETING

For when your marketing strategy needs a facelift

Thanks for visiting our cosmetic and plastic surgery page. You probably found it as a result of using Google to search for something like “plastic surgery marketing” and clicking on our organic page listing that appears in the first position on page one of the search results, nationally. We worked hard to get to the top of the list and we are seeing a lot of inbound traffic coming to our site through this page, including other marketers and marketing agencies looking to copy our secret sauce!

So, If we can get our site to rank nationally – imagine what we can do for your company’s visibility in the billions of local searches performed, by your potential customers, each day!

We understand that when you’re busy running a cosmetic surgery practice, it can be difficult to find time to focus on your marketing. However, an effective marketing strategy is crucial to growing your practice. The traditional methods of outbound marketing, including television, radio commercials, billboards, and flyers, are outdated and ineffective. Today’s consumers have learned to ignore invasive advertisements, and instead, are spending time on computers and mobile devices looking for what they need. Research shows that 44% of direct mail is never opened, and 86% of people skip television ads. In addition, 84% of people aged 25 to 34 have left a favorite website because of irrelevant or intrusive advertising.

Providing valuable content and resources to this online audience in order to attract more people to your site is known as inbound marketing – a method that has been shown to be more cost-effective than traditional outbound marketing at attracting and converting new customers.

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We understand that when you’re busy running a cosmetic surgery practice, it can be difficult to find time to focus on your marketing. However, an effective marketing strategy is crucial to growing your practice. The traditional methods of outbound marketing, including television, radio commercials, billboards, and flyers, are outdated and ineffective. Today’s consumers have learned to ignore invasive advertisements, and instead, are spending time on computers and mobile devices looking for what they need. Research shows that 44% of direct mail is never opened, and 86% of people skip television ads. In addition, 84% of people aged 25 to 34 have left a favorite website because of irrelevant or intrusive advertising.

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Providing valuable content and resources to this online audience in order to attract more people to your site is known as inbound marketing – a method that has been shown to be more cost-effective than traditional outbound marketing at attracting and converting new customers.

Image

We understand that when you’re busy running a cosmetic surgery practice, it can be difficult to find time to focus on your marketing. However, an effective marketing strategy is crucial to growing your practice. The traditional methods of outbound marketing, including television, radio commercials, billboards, and flyers, are outdated and ineffective. Today’s consumers have learned to ignore invasive advertisements, and instead, are spending time on computers and mobile devices looking for what they need. Research shows that 44% of direct mail is never opened, and 86% of people skip television ads. In addition, 84% of people aged 25 to 34 have left a favorite website because of irrelevant or intrusive advertising.

Providing valuable content and resources to this online audience in order to attract more people to your site is known as inbound marketing – a method that has been shown to be more cost-effective than traditional outbound marketing at attracting and converting new customers.

How does inbound marketing help your cosmetic surgery practice?

Research from the American Academy of Facial Plastic & Reconstructive Surgery shows that 57% of potential plastic surgery patients obtain all of their information online. That’s over half of the market! If your business fails to market online, your audience is drastically reduced. By learning the inbound marketing strategy, you’ll be better prepared reach your future patients.

Producing valuable content and optimizing that content to be easily found online will help draw your potential patients to your website and other online properties so they can start to learn more about your practice.

Inbound marketing includes a number of tactics to help you attract and convert new patients:

Frequently posting informative


and relevant blogs

Implementing SEO

(search engine optimization) best practices

Building a website that functions properly on all platforms


(desktop, mobile phone, tablet)

Maintaining an active social media presence


Cosmetic surgery practices using the inbound technique are likely to generate a higher volume of leads and patients. Research shows that inbound marketing strategies can yield a conversion rate of up to 14.6%, which is substantially higher than the average conversion rate of 1.7% for traditional outbound marketing. With inbound marketing, your visitors feel more informed and see you as a thought leader who understands and addresses their needs as potential patients, which makes them more likely to convert to leads.

By providing valuable information and an effective channel of communication, you establish yourself in a position where your visitors see you as someone they can trust. When potential patients are ready to take the next step forward toward getting a procedure, they’ll be looking to you for help.

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Contact AGENCY H today to learn more about how you can build a successful inbound marketing strategy for your cosmetic & plastic surgery practice.

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Contact AGENCY H today to learn more about how you can build a successful inbound marketing strategy for your cosmetic & plastic surgery practice.