Thanks for visiting our cosmetic and plastic surgery page. You probably found it as a result of using Google to search for something like “plastic surgery marketing” and clicking on our organic page listing that appears in the first position on page one of the search results, nationally. We worked hard to get to the top of the list and we are seeing a lot of inbound traffic coming to our site through this page, including other marketers and marketing agencies looking to copy our secret sauce!
So, If we can get our site to rank nationally – imagine what we can do for your company’s visibility in the billions of local searches performed, by your potential customers, each day!
How does inbound marketing help your cosmetic surgery practice?
Research from the American Academy of Facial Plastic & Reconstructive Surgery shows that 57% of potential plastic surgery patients obtain all of their information online. That’s over half of the market! If your business fails to market online, your audience is drastically reduced. By learning the inbound marketing strategy, you’ll be better prepared reach your future patients.
Producing valuable content and optimizing that content to be easily found online will help draw your potential patients to your website and other online properties so they can start to learn more about your practice.
Inbound marketing includes a number of tactics to help you attract and convert new patients:
Frequently posting informative
and relevant blogs
Implementing SEO
Building a website that functions properly on all platforms
(desktop, mobile phone, tablet)
Maintaining an active social media presence
Cosmetic surgery practices using the inbound technique are likely to generate a higher volume of leads and patients. Research shows that inbound marketing strategies can yield a conversion rate of up to 14.6%, which is substantially higher than the average conversion rate of 1.7% for traditional outbound marketing. With inbound marketing, your visitors feel more informed and see you as a thought leader who understands and addresses their needs as potential patients, which makes them more likely to convert to leads.
By providing valuable information and an effective channel of communication, you establish yourself in a position where your visitors see you as someone they can trust. When potential patients are ready to take the next step forward toward getting a procedure, they’ll be looking to you for help.