When you think of marketing, you most likely think of TV and radio advertisements, highway billboards, and newspaper or magazine ads. These outbound marketing techniques, where you are pushing your message out to a broad audience, used to be effective. These days, however, consumers have become more adept at tuning out ads and other promotional messages. So, if your bariatric practice is looking to reach the right audience, how do you do it without wasting a lot of time, money, and effort?

Marketing is a changing industry, and inbound strategy continues to grow as a reliable solution to maintaining a strong presence on the web and converting visitors into patients. Just as you would stay up to date with the best surgical practices, it’s important to stay up to date with marketing tactics so you can build relationships with the right patient base.