When you’re searching for an agency to market your medical practice, you will no doubt find many niche agencies that specialize only in medical marketing. While this may initially seem appealing, niche agencies will typically create tools and systems based on their preconceived notions of the vertical (or industry) they are targeting – systems and tools that broadly support the niche, and not individual practices. When the contracts are signed, the niche agency begins to wedge its new customer (hopefully not you) into a broad-based, template-driven system. That’s when most practices begin to wonder if they have made a wise choice in choosing their agency.
From the niche agencies’ point of view, this one-size-fits-all program makes perfect sense. By engaging economies of scale, they can do less work, charge the same high rate to every customer, and make a large profit margin. But does it make sense for the practice? We don’t think so. Some practices will fit into the mold easily, but most will not. The ones that don’t fit often spend thousands of dollars for little or no results from the niche agencies’ cookie-cutter programs.
Explore the AGENCY H difference
We love cookies, but we don’t develop cookie-cutter solutions. We’re marketers! We work hard to understand you, your patients, and your practice. After we get to know you better, we will create unique solutions based on your needs and goals. We help you attract new patients and schedule more procedures because we employ good, solid marketing strategies and tactics based on proven techniques. AGENCY H uses a combination of inbound marketing tactics to help you attract, convert, close, and delight more customers:
We focus on helping you connect with the right prospects and win more business. Our customized solutions work in any industry, but only when combined with a thorough understanding of the client’s needs, goals, and market perception. We’ll help increase your revenue by focusing on specific inbound marketing efforts, dependent upon your goals, that will bring a maximum return on your investment.
