If you’re a savvy businessperson using social media to promote your local business, then you know about hashtags (a.k.a. the “pound” sign). Hashtags became popular when Twitter users wanted to create subcategories linking multiple tweets together under the same topic. It blew up and now Twitter, Facebook, Instagram, and Pinterest use trending topic feeds to get the word out about what a large group of people are talking about on social media. Businesses can use these trending topics from their own location, the nation, or the world for recognition and promotion of services and products.