Nowadays, everybody wanna blog like they got something to say. And many of them do, indeed, have educational, relevant content for their subscribers and visitors.
But sometimes, we content creators get so settled into the groove of routinely pumping out interesting and useful literature that we forget specific inbound marketing best practices that will attract readers and keep them coming back for more delicious tidbits of informative internet prose.
You may have forgotten about Dre, but don’t forget about these three important inbound marketing practices whenever you Express Yourself:
1. Don’t forget to optimize your headlines for SEO
This is one of those “do as I say, not as I do” situations, because, sadly, the meat of this article has little to do with Dr. Dre.
From an SEO perspective, the titles of your articles should be relevant to the content contained within them. But, like, also just from a common sense perspective, you shouldn’t have headlines that are completely unrelated to the content of your blogs. You’d probably be a little confused and disappointed if this article went on to describe “my three worst experiences with hot sauce” and was in no way connected to content marketing.
But anyway, use keywords in your title like it’s nothin’ but an SEO thang. It’s important to understand the problem your article is addressing, and write a headline similar to the query your personas will be Googling. Google-ing?
On the other hand, sometimes visitors will click your content simply because the title is funny or alluring. Statistics show that approximately 80 percent of all readers don’t scroll past the title of an article. Usually, this reluctance to continue is because the title is either boring and unappealing, or the title is just so radically amazing that readers can’t take their eyes off your awesome, inspiringly bitchin’ headline. Either way, make your titles great.
2. Don’t forget to survey your customers
Ask Yo’self a Question: What do my customers want to read about?
Better yet: Why don’t you ask your customers directly? One of the best ways to learn your personas’ interests is to entice them to fill out surveys or questionnaires.
You could also pay attention to what your customers are talking about on social media. Snoop around Twitter and Facebook to better understand your customers’ pain points, and encourage them to ask questions directly on your social media accounts. Once you know what your subscribers want to read, start writing until you’re Straight Outta Content.
3. Don’t forget about data
You know all those fancy numbers and metrics your publishing platform meticulously collects? Sometimes, those can be useful.
Find out which of your articles are pulling in the most views. Find out which pages have the best conversion rates. If your content is performing well, find out why, and then try to replicate that success throughout your entire website. It might be tedious to scrutinize each and every number, and it may be time-consuming to go back and tweak your previously written articles to adhere to your new strategies, but you’ll usually be happy with the Aftermath.
So you’ve learned a little bit about how inbound marketing can attract more people to your website and convert more visitors into leads. Sounds like you’re ready for The Next Episode. By reading our free e-book, An Introduction to Inbound Marketing, you’ll learn What’s The Difference between a successful, long-term inbound marketing strategy and a Chronic failure.