DiGiorno Pizza accidentally uses domestic violence hashtag

digiorno-pizza-hashtagWhen posting social media, do you ever get the creative itch to add hashtags to posts that are (seemingly) relevant to the content you’re posting? Considering all the businesses, groups, and organizations that are on social media these days, it’s important to do just a few minutes of research to learn more about the hashtags you’re using before hitting “publish.” Otherwise, you could end up using a hashtag that stands for a completely different cause, which could have negative effects on your business’s reputation.

Recently, DiGiorno Pizza made a mistake when posting a short, brief promotional tweet on Twitter. The tweet read, “#WhyIStayed You had pizza.” Unfortunately, DiGiorno Pizza had no idea that the #WhyIStayed hashtag was related to discussion about domestic violence, and about women who had survived abusive relationships, yet decided to stay with their partners.

While DiGiorno was quick to remove the tweet, many people took screenshots of the mistake and re-posted it to call attention to the fact that DiGiorno messed up. However, DiGiorno handled the incident in a tasteful manner, and apologized for their error. Another hashtag often included in domestic violence social media discussions is #WhyILeft.

For more information, check out this article about how DiGiorno Pizza made improper use of a hashtag for promotional purposes.