How to decide if your business needs an app

apps for businesses

By now, you’re probably aware that people spend a lot of time on mobile devices, and investing in a well-designed mobile website is a great idea. But the question that’s probably in the back of your mind (for some, it’s further back in the mind, but I know it’s in there) is: “Do I need a mobile app for my business?”

That’s a great question. Good thing we’re going to address it right now. Are you ready? Here it goes.

Short answer: Yes, your business needs an app.

Brass tacks: Okay, it’s not so cut and dry, and there’s a lot of thought that needs to go into building an app for your site. One of the main hesitations you may have is the cost; building an app ain’t cheap. So, let’s break down why that shouldn’t stop you and you should consider building an app for your business.

A lot of people are using apps

When using a mobile device, people spend 90 percent of their time in apps. Social media, entertainment, and gaming consistently account for some of the biggest categories, but e-commerce and retail apps have quickly become popular, even passing the other categories in amount of times launched by users in the last few months of 2015.

As a business owner or a marketer, you’re probably starting to make the connection: Lots of people are spending time in this area, therefore my brand should have a presence in this area. Some of you may think this conclusion is a bit of a leap; you may be thinking, “Well, only the big businesses and nationally recognizable brands can engage consumers through apps.”


Small businesses can benefit from apps

You can creatively connect to consumers in a variety of ways through an app depending on the nature of your business. For example, a hospital can create an app for streamlined scheduling and useful information, such as facts or updates from doctors. A retail store can easily notify consumers of sales or specials through an app.

No matter what type of business you’re operating, an app can make an impact the following areas:

  • Brand recognition. Your app is a reflection of your business. Most people check their smartphones at least once every hour, so by having an app, you create the opportunity to put your brand on a platform that is consistently grazed by your audience.
  • 24/7 marketing. Customers can easily access apps whenever they want on the device they prefer to use, so they can interact with your business on the fly if you have an app available. With an app, you also have the ability send scheduled push notifications, which remind customers of certain events, sales, etc.
  • Future marketplace. The direction of consumers is continuing to shift more into the use of apps, so as the marketing world changes, you should want to be ahead of the game. If your competitor has an app and you don’t, consumers may be more inclined to take their business to the competitor.
  • Closing more sales. Apps can make it easier for consumers to make quick purchases by saving their information. You can also customize what products or services you promote to each customer based off of their preferences, history, and interaction with your app.

Businesses come up with all kinds of great ideas for apps. Some apps alert retailers when a customer walks into store and sends the customer a customized message, and some allow customers to virtually try on clothes. With some proper brainstorming, you can come up with a great idea for an app for your business, too — but again, building an app ain’t cheap. Usually.

You have options to build an affordable app with some less expensive, but effective app building programs. If you’re considering building an app, you should check out these affordable options.

Do you have questions about mobile marketing or how to incorporate an app with you inbound marketing strategy? Contact AGENCY H Inbound to talk about how to increase your brand recognition, increase your client base, and increase your ROI!