How often do potential patients randomly stop by your office to look at brochures, posters, and details about cosmetic surgery procedures? If this rarely or never happens, it’s because today’s patients normally use the Internet to research plastic surgery clinics and the procedures they offer.
To learn more about what a website can do for your cosmetic surgery practice, contact AGENCY H Inbound for your free assessment today!
In this day and age, your website serves as your storefront. Want to know why having a website is awesome? Because potential patients who visit your website already know what they want, and are simply acting on their decision by researching practices to find the best option. This means you need a website that’s designed to make a first great impression on patients who could soon be making an appointment for breast augmentation, liposuction, and other cosmetic treatments.
Why having a website is important for your cosmetic surgery practice
A website gives potential patients the information they need to choose a cosmetic surgeon. Many people who visit your website already want cosmetic surgery, but want to learn more about your clinic’s surgeons, credentials, procedures, costs, and anything else they need to make an educated decision. If you don’t have a website, or prospective patients don’t find what they’re looking for, they’re going to take their business to another practice.
Keep in mind that very few patients know the ins and outs of cosmetic procedures. Most patients just want to know how your procedures will benefit them, and whether they’re considered ideal candidates for certain procedures.
After prospects find the information they’re looking for on your website, they’ll contact you to schedule a consultation and move forward with cosmetic surgery.
How web design affects cosmetic surgery patient acquisition
Inbound marketing firms have the tools and resources needed to create a website that attracts and lures potential patients. Plus, most people browse the Internet using mobile devices such as tablets and smartphones — meaning your website needs to be easy to read, easy to navigate, and user-friendly across all devices.
Working with an inbound marketing firm to design your website allows you to promote your brand and message exactly the way you want. All you have to do is share your goals, and allow an inbound firm to work them into your web design in a way that attracts patients and increases conversion.
How content drives cosmetic surgery patient acquisition
All the content on your website must be easy to digest and interesting enough to keep visitors engaged. Since cosmetic surgery is meant to enhance a person’s physical appearance and emotional well-being, it’s important that your content be upbeat and positive, without insulting prospective patients.
The benefit to using an inbound / healthcare marketing firm for website content is having access to writers experienced in cosmetic / plastic surgery marketing. These writers know how to write in a way and style that connects with patients emotionally so they feel safe and confident about choosing your practice.
For example, instead of making patients feel bad about themselves by referring to areas they want improved as “deformities” or “major flaws,” writers can emphasize that procedures can “enhance your existing curves,” or “help you achieve a more youthful-looking appearance.”
Inbound marketing writers also know how to write using a conversational tone so prospective patients can fully understand the message. This prevents patients from having to translate clinical terms and phrases that might sound scary and confusing, which often happens when website content is written by some medical professionals.
Still not convinced that your cosmetic surgery practice needs a website? Contact AGENCY H Inbound today to receive a free inbound marketing assessment! We’ll conduct a preliminary evaluation of your marketing strategy to pinpoint areas of opportunity and highlight strengths, and determine whether we’re a good fit for one another.