CONVERT

Get your visitors to join the unit

CONVERT

Get your visitors to join the unit

CONVERT

Get your visitors to join the unit

CONVERT

Get your visitors to join the unit

AAfter your website starts attracting visitors, your next mission is to convert those visitors into sales qualified leads. To complete this objective, you’ll need to gather the contact information of your site visitors. Of course, these potential leads won’t simply give you their contact information just to be nice; you need to give them an incentive. By offering valuable content in the form of an e-book or a white paper, you can easily convince visitors to divulge their email addresses in exchange for this information. The following tools can help you convert more visitors into leads:

Image

AAfter your website starts attracting visitors, your next mission is to convert those visitors into sales qualified leads. To complete this objective, you’ll need to gather the contact information of your site visitors. Of course, these potential leads won’t simply give you their contact information just to be nice; you need to give them an incentive. By offering valuable content in the form of an e-book or a white paper, you can easily convince visitors to divulge their email addresses in exchange for this information. The following tools can help you convert more visitors into leads:

Image

Calls to action

A call to action (CTA) can be broadly defined as anything on your website that encourages your visitors to — as the name implies — take action. CTAs can take the form of clickable buttons or links that provoke users to “Download our free e-book,” or “request a free consultation.” Usually, CTAs lead visitors to a landing page, where they are prompted to fill out a form.

Landing pages

Please take note: Forms are one of the most critical aspects of the entire inbound marketing process. Before your visitors can become leads, they must fill out a form to submit their contact information (in exchange for an offer, as mentioned previously). Typically, it is in your best interest to make the form easy to complete. Once a visitor fills out a form, you can begin a process of lead nurturing that will ultimately prepare that visitor to commit to a sale.

Forms

Landing pages are where your visitors land after clicking a CTA. The landing page is where the offer from a CTA is completed. Visitors will submit their names, email addresses, and perhaps some other pertinent information before they can receive your free downloadable item. The visitor then becomes a contact, and the sales team can begin to nurture this contact through the sales funnel until finally, the lead is ready to make a decision.

Your audience is listening.
Close the deal now!

Your audience is listening.
Close the deal now!