5 ways to attract more patients to your medical practice

boosting patient acquisition through inbound marketing

Medical professionals like doctors and dentists are still hesitant to switch from traditional advertising to modern inbound marketing methods, despite the fact that medical professionals can benefit significantly from a solid inbound marketing plan. By implementing a few easy tactics to increase patient response and conversion rates, your medical practice can enjoy a greater return on marketing investments.

B2B vs B2C: You Have To Know Your Audience

If you own a B2C (business to consumer) company that depends on lead generation, you’ve probably either considered an inbound marketing program, or at least read up on how inbound can help generate increased organic traffic, better qualified leads and more customers. A B2C company implements an inbound strategy by creating content such as blogs, e-books, videos, infographics, and social media to … Read More

Get ahead of the game with inbound marketing!

Discover how your business can benefit with this marketing strategy Consumer behavior drives marketing trends, so it’s important to know what’s coming up in the road ahead. Much like in the last five years, marketing continues to change at a rapid-fire pace including more channels and technology for you to use to reach more consumers. And 2016 is no exception. … Read More

Is your marketing keeping up with consumer behavior?

Generate more leads per dollar with inbound marketing! Consumer behavior has changed drastically over the past decade. Thanks to the Internet, people have become adept at tuning out traditional marketing messages. Research shows that 86 percent of people skip television ads, and 44 percent of direct mail is never opened. In addition, 84 percent of 25- to 34-year-olds have left … Read More

Who can benefit from inbound marketing?

More people than you think are already using inbound best practices Inbound marketing attracts leads, increases ROI, lowers costs, and grows your business. Who wouldn’t want to use that to their advantage? Many people don’t understand that inbound marketing is applicable to almost every industry, including B2B and medical services. Already, marketers around the world are using inbound best practices … Read More

Align your marketing with the way consumers now search for information!

Inbound methods generate 54% more leads than traditional marketing If you’re using traditional marketing methods, you’re probably spending a good chunk of money for marketing your business without really seeing how it brings in leads. Outbound advertising on TV and radio are interruptive, fragmented and have a high cost per lead. Consumers, instead of advertisers, are now in control of … Read More

Why social media is important for brands and marketing

More than 60% of companies have added some element of inbound marketing into their overall marketing strategy, and 48% of marketers plan to increase their inbound marketing budget. More than 60% of companies have added some element of inbound marketing into their overall marketing. A critical element to inbound marketing’s skyrocketing visibility is its social element. Of all the marketing playing fields, … Read More

Optimize your new website for inbound marketing!

Learn how you can lower your cost per lead and attract more customers Are you in need of a new website? Is your business in the process of creating a new website? If so, it’s important to make sure that your new site is optimized for inbound marketing. Inbound marketing is all about pulling in customers who are already considering your … Read More

Are you ready for Google’s new algorithm update?

Optimize your website for mobile devices, or get left behind Google recently updated its search algorithm to favor websites that are optimized for mobile devices. This update coincides with the increasing trend in usage of mobile devices to search the Internet and gather information. If your website isn’t optimized for mobile usage, it will directly affect your page rank on … Read More

What is inbound marketing?

inbound marketing [in-bound mahr-ki-ting]: noun Activities that pull visitors in, gaining the attention of customers and making a company easy to be found online through the production of interesting and shareable content. A “pull” marketing strategy to draw customers to a company’s website, convert them into qualified prospects for your business, and keep them coming back for more. Inbound marketing … Read More