But really, who clicks on banner ads?
We have lots to say, banner ads, content marketing, conversion, Inbound MarketingOn one hand, many of us can remember a time before the Internet was widely available, so it may seem like it hasn’t existed for too long. We used to go outside for entertainment. Isn’t that crazy? On the other hand, consider that t...
Reaching millennial dads who turn to mobile for advice
We have lots to say, Inbound Marketing, millenials, mobile marketing, SEOFirst of all, if you’re as tired of seeing “Millennial this” and “Millennial that” kind of blog posts, you should try out this Chrome extension and take a bite out of the nuisance. Seriously, I use this and it makes me chuckle ...
How to use stories to create valuable content
We have lots to say, content marketing, Inbound Marketing, storytellingThe days of traditional marketing are dead. That’s right. You heard me. Dead. Out with the outbound, in with the inbound. Your love affair with Internet pop-ups, print ads, and coupon spam-mail is a done deal. Sorry we’re not more so...
Our three favorite content marketing trends of 2016
We have lots to say, content marketing, Inbound Marketing, trendsThere’s a reason inbound marketers put a premium on content: Content marketing is like a long-con without the deception. Through a comprehensive content strategy (social media, blogs, newsletters, whitepapers), you’re building a last...
Choosing the best inbound marketing platform
We have lots to say, HubSpot, Inbound Marketing, marketing stragetyWhile HubSpot is generally regarded as the undisputed leader for inbound marketing platforms, in recent years there have been a number of competing platforms — including Marketo, Pardot, SharpSpring, and InfusionSoft — to give them a...
3 tips to stay sane while grinding out your monthly reports
We have lots to say, Inbound Marketing, marketing strategies, monthly reportingIt’s the end of the month (or super early into the beginning of the next month, whatever), and we all know what that means. The monthly end of the month party, you say? Well, sure if you’re into celebrating weird, arbitrary things, b...
3 best ways to use Snapchat in inbound marketing
We have lots to say, Inbound Marketing, Snapchat, social media, social media marketingWith over 100 million daily active users and seven billion video views daily, Snapchat is one of the fastest growing social networks. While its users devote time to snapping photos and recording videos, inbound marketers are busy...
Kansas City ad agency earns A-list status
We have lots to say, advertising, advertising news, Kansas City ad newsAs home to some of the largest and most competitive ad agencies in the country, Kansas City is consistently being recognized as the ideal advertising mecca in the United States. Earlier this year, trade publication Advertising Age (Ad Ag...
4 exciting ways to attract new plastic surgery patients
We have lots to say, content marketing, marketing tips, medical marketing, plastic surgery marketingPlastic and cosmetic surgery procedures are often viewed as luxury services, which can make reeling in new patients challenging, considering the competitive nature of the industry. Just like when marketing any other business, the key to ...
4 hot website essentials for your health care practice
We have lots to say, design, medical, medical marketing, Web DevelopmentHaving a prominent online presence is essential to attracting new patients and maintaining existing patients for your medical practice. Considering most of today’s patients pay more out of pocket for health services, the Internet has b...
3 reasons to love Twitter’s new timeline algorithm
We have lots to say, social media, social media marketing, TwitterThe term “algorithm” can induce nightmares in the most savvy and experienced of inbound marketers. Just when you think your website finally meets Google’s Webmaster Guidelines to a tee, the search giant rolls out another algorithm ...
5 ways to improve patient retention
We have lots to say, medical marketingPatient acquisition and patient attraction are usually what most health care practices focus on when trying to maximize ROI, but patient retention is a metric that often falls by the wayside. Retaining patients requires less time and mon...
3 powerful ways patient testimonials help your medical practice
We have lots to say, medical marketing, patient attractionWhen it comes to health care and treatments, people want to hear real stories from real people about their experiences. Was the doctor nice, caring, and compassionate? Was the hospital clean? Did that new health treatment work? Being in ...
Instagram calms users after algorithm scare
We have lots to say, advertising news, Instagram, social mediaConsidering how online algorithm updates have changed the landscape in terms of SEO and SERP, most marketers cringe when they hear the term used in reference to Google Search and social media. While algorithm updates are mainly intended ...
4 ways to humanize the user experience on your website
We have lots to say, content marketing, design, Web DevelopmentSo you’ve finally launched a website for your business, complete with a blog, social media integration, pages for all your services and products, and a shopping cart. But for some reason, people aren’t engaging with your website, and...
3 places to find non-cheesy stock photos
We have lots to say, content marketing, design, Inbound MarketingThere’s a fiery passion burning inside my heart, and it stems from my limitless hatred for garishly fake stock photography. Mostly, I despise stock photos of people, because they look terrible, and it’s distractingly obvious they’r...
4 features patients want on your health care site
We have lots to say, design, medical marketing, Web DevelopmentHaving a website for your health care practice can make your business look more professional, trusted, and established. But on the other hand, it’s important to keep in mind that patients come first, and that your website should be use...
Google announces new mobile algorithm for May
We have lots to say, Google updates, mobile optimizationIf you’re an inbound marketer, you probably already understand the importance of staying on top of Google’s endless algorithm updates. After all, being complacent with your inbound marketing campaign and failing to change with the ti...
4 easy ways to spring-clean your medical website
We have lots to say, medical marketingSpring cleaning is a popular seasonal ritual that helps clear your head and environment of unnecessary clutter. Just like having a clean, tidy home can make you seem like a proud, responsible homeowner, having a clean, easy-to-navigate w...
A BIGSHOT internship from an intern’s perspective
We have lots to sayRecently, one of our interns jotted down a few thoughts about her experience at AGENCY H. Isabel worked with AGENCY H for approximately three months as a Junior Social Media Coordinator, and enjoyed her time at the company enough to shar...