May 23, 2016

But really, who clicks on banner ads?

  On one hand, many of us can remember a time before the Internet was widely available, so it may seem like it hasn’t existed for too long. We used to go outside for entertainment. Isn’t that crazy? On the other hand, consider that t...

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storytelling connects your consumers
May 18, 2016

How to use stories to create valuable content

The days of traditional marketing are dead. That’s right. You heard me. Dead. Out with the outbound, in with the inbound. Your love affair with Internet pop-ups, print ads, and coupon spam-mail is a done deal. Sorry we’re not more so...

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May 13, 2016

Choosing the best inbound marketing platform

While HubSpot is generally regarded as the undisputed leader for inbound marketing platforms, in recent years there have been a number of competing platforms — including Marketo, Pardot, SharpSpring, and InfusionSoft — to give them a...

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May 4, 2016

Kansas City ad agency earns A-list status

As home to some of the largest and most competitive ad agencies in the country, Kansas City is consistently being recognized as the ideal advertising mecca in the United States. Earlier this year, trade publication Advertising Age (Ad Ag...

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improving patient retention
April 25, 2016

5 ways to improve patient retention

Patient acquisition and patient attraction are usually what most health care practices focus on when trying to maximize ROI, but patient retention is a metric that often falls by the wayside. Retaining patients requires less time and mon...

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instagram algorithm update
April 20, 2016

Instagram calms users after algorithm scare

Considering how online algorithm updates have changed the landscape in terms of SEO and SERP, most marketers cringe when they hear the term used in reference to Google Search and social media. While algorithm updates are mainly intended ...

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best free stock photo websites
April 18, 2016

3 places to find non-cheesy stock photos

There’s a fiery passion burning inside my heart, and it stems from my limitless hatred for garishly fake stock photography. Mostly, I despise stock photos of people, because they look terrible, and it’s distractingly obvious they’r...

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new mobile algorithm rollout
April 13, 2016

Google announces new mobile algorithm for May

If you’re an inbound marketer, you probably already understand the importance of staying on top of Google’s endless algorithm updates. After all, being complacent with your inbound marketing campaign and failing to change with the ti...

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spring-cleaning your medical website
April 11, 2016

4 easy ways to spring-clean your medical website

Spring cleaning is a popular seasonal ritual that helps clear your head and environment of unnecessary clutter. Just like having a clean, tidy home can make you seem like a proud, responsible homeowner, having a clean, easy-to-navigate w...

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