6 ways medical practices can use YouTube
Considering how online videos are taking over the Web when it comes to both advertising and teaching consumers about products and services, medical practices can take advantage of online video to teach patients more about medical...
3 essential pages for your medical website
Newer generations of patients are relying on the Internet more than ever when researching and choosing a health care provider. In addition to searching online to find medical practices in their local areas, patients are also using...
YouTube advertising to offer premium content on new platform
YouTube has recently announced that going forward, YouTube advertising will operate on a new platform known as Google Preferred. The move to the new platform will allow advertisers to use quality video content for major ad campaigns...
Facebook’s auto-play ads to remain small-scale for now
Several weeks ago, Facebook announced the rollout of auto-play video ads, which would be paid for by advertisers and would start playing automatically when Facebook users pulled up their News Feeds....
3 tricks for optimizing URLs for search
Inbound marketing experts at HubSpot often say that good URLs are the key to optimizing SEO on your website. Optimizing URLs is a best practice that has even managed to stand the test of time throughout all of Google's many algorithm...
How inbound marketing can attract new patients
In previous decades before the age of the Internet, patients would travel to the nearest hospital or medical practice in their area to receive treatment. Now, patients and consumers in general have been trained to ignore traditional...
Beware the niche agency
Choosing an advertising agency can be a challenging task for any business. However, when you're in the medical industry, it can be even more daunting for a lot of reasons. Your business model is different and you have to deliver your...
Spirit Airlines to advertise low airfare to Kansas City
In Kansas City, Southwest Airlines currently dominates the market when it comes to offering low airfare for flights out of Kansas City International Airport (KCI). However, starting August 7, Spirit Airlines will start flying out of...
4 ways to protect your medical brand
As your medical practice starts to become more involved with health care marketing, sometimes it's easy to lose track of your brand's tone and overall message when developing content and a social media presence....
5 tips for proofreading typos in content
Content marketing is one of the most important aspects of any inbound marketing strategy. In most cases, you might be posting up to several blogs per week or even several blogs per day to engage with your audience and drive traffic to...
BIGSHOT’s takeaways from HubSpot’s “The Secrets to Success on Social Media”
Earlier today, HubSpot hosted a free webinar called, "The Secrets to Success on Social Media." Hosted by HubSpot's Dan Zarrella, the webinar featured advice from experts well-versed in Facebook, Twitter, and LinkedIn, and revealed...
BIGSHOT Inbound partners with Monarch Plastic Surgery
Kansas City, MO. â AGENCY H Inbound is pleased to announce that the agency has partnered with Monarch Plastic Surgery to develop a new website and provide medical and inbound marketing services. With clinics located in Kansas City, ...
8 tips for attracting patients to your health care blog
A blog is one of the most important website features you can include in your inbound and medical marketing strategies. A blog can help increase awareness of your health care brand, and allow you to engage with your audience, which are...
5 interesting facts about digital video news
This year, more people are watching digital news videos than ever before, which is driving newsrooms to spend more advertising dollars on video news content....
BIGSHOT Inbound partners with Kansas City Foot Specialists
Kansas City, MO. â AGENCY H Inbound is happy to announce its partnership with Kansas City Foot Specialists. The marketing agency plans to develop a new website for the foot care clinic and deliver a series of inbound marketing initi...
Twitter announces new mobile app advertising
Twitter announced last Thursday that advertisers will now be able to post tweets that encourage Twitter users to download mobile apps directly from their timelines. Currently, Twitter advertisers can publish promoted tweets that show...
How to use Pinterest for your medical practice
Health care and medical practices often tend to focus only on using Facebook, Twitter, and LinkedIn in their social media marketing strategies. Those in the health care industry may overlook Pinterest simply because the platform is...
Twitter launches new design; focuses on images
Last week, Twitter rolled out a new profile design in which images are being made the major focal point of a user's timeline. Profile pictures and background images now span the entire width of a user's Twitter profile to result in an...
Choosing the right tone for your health care website
If you run a medical practice, current and prospective patients will visit your medical or health care website to find information that could end up impacting or changing their lives forever. Keep in mind that although one of the major...
8 Facebook marketing tips + tricks
We all know that social media marketing is getting bigger and more important all the time; however, it also gets more confusing and complicated as time goes on. You know your business needs to be using social media, but it can be...