How Snapchat can change the way businesses interact on social media
We have lots to say, benefits of snapchat, Inbound Marketing, Snapchat, snapchat for businesses, social media marketingAs a 22-year-old social media intern fresh off his senior year of college, Snapchat is something that is second nature to me. I was a senior in high school when it first came out in September 2011. Back then, it just seemed like a simple...
Dispatches from the intern desk: What I’ve learned at BIGSHOT Inbound
We have lots to say, Inbound Marketing, internship, reflections on inboundFor the last month, Abbie Voorhies has been a creative intern in AGENCY H’s web design department. A graduate of Northwestern Missouri State University, Abbie has been a stellar addition to the AGENCY H creative team. As her internship...
Snapchat vs. Instagram: the pros and cons for brand experience
We have lots to say, Inbound Marketing, instagram vs. snapchat, social media marketingInstagram’s per-follower engagement rate for top brands is 58 times higher than on Facebook, and one million businesses are on Snapchat. In the ever-changing world of social media, it can be difficult to keep up. But with statistics li...
The unavoidable death of the cold call
We have lots to say, benefits of inbound, cold calling, Inbound MarketingMy first “real” job out of college was in the newspaper industry as an outbound sales rep. I was offered the job immediately upon graduating, along with three of my classmates. We had the promise of good pay, consistent work, and dec...
You’re missing out by not being on Instagram
We have lots to say, Instagram, instagram for your business, social media marketingWhen it comes to new technology and trends, I can usually be categorized as a “late majority” adopter on the curve. It basically took me until 2016 to catch up to 2012. I didn’t purchase a smartphone until a few years ago. I ride a...
How can you sleep at night without an SEO campaign?
We have lots to say, content marketing, Inbound Marketing, SEO marketingI lie awake some nights replaying conversations in my head, conjuring up flawless rebuttals to arguments I’ve already lost. I spend other nights analyzing my every action during the previous day, wondering if it was truly necessary to ...
Tips for converting leads into cosmetic surgery patients
We have lots to say, conversion rates, convert leads into patients, CRM workflows, Inbound MarketingThe Internet is a marvelous place. It’s the ultimate resource for finding things like power boat shaped like sharks or aquarium coffee tables to buy, or — on a more useful note — self-diagnosing the common cold. In fact, as long as...
The value of testimonials for your business
We have lots to say, client testimonials, Inbound Marketing, marketing strategyBad news for traditional marketers: It is no longer the era of “build it and they will come” brick-and-mortar storefronts. You now have to prove yourself as a worthy opponent to many large businesses providing the exact same services...
How to find the right keywords for your content
We have lots to say, Inbound Marketing, keyword strategy, SEO strategyBefore the summer of 2015, if you had entered the term “just do it” in a search engine, your results would most likely be related to Nike. However, that fateful summer, a young man named Shia LaBeouf was seen in a motivational video ...
Dr. Dre and 3 other things marketers forget when creating content
We have lots to say, content marketing, Inbound Marketing, marketing tips, SEONowadays, everybody wanna blog like they got something to say. And many of them do, indeed, have educational, relevant content for their subscribers and visitors. But sometimes, we content creators get so settled into the groove of routi...
Why your brand voice matters, and how inbound can help
We have lots to say, brand voice, content marketing, Inbound MarketingMy high school English teacher, Ms. Solli, was a terrifying woman. I don’t think she’d mind my saying so. She wasn’t particularly imposing to look at, but she had absolute and total control of the room. When Ms. Solli spoke, the ba...
How to decide if your business needs an app
We have lots to say, apps for businesses, Inbound Marketing, marketing ROIBy now, you’re probably aware that people spend a lot of time on mobile devices, and investing in a well-designed mobile website is a great idea. But the question that’s probably in the back of your mind (for some, it’s further bac...
5 common website mistakes that hurt your conversion rates
We have lots to say, conversion rates, generate leads, Inbound MarketingIn the early days of the Internet, most websites functioned like online brochures: All you had to do was write a few pages about your company and your services, make sure your phone number was prominent, include a contact form, and you w...
How to make inbound marketing work for your dental practice
We have lots to say, dental practice, dentists, Inbound Marketing, marketing for dentistsIf I wake up with a toothache, the first thing I do is open up my laptop and hop on WebMD to make sure it’s not directly related to a terrifying tumor in my brain. This is obvious. I need to make sure I’ll live long enough to find a ...
Inbound marketing in the Adblock era
We have lots to say, adblock, Inbound Marketing, marketing strategy, SEO marketing, social mediaIt’s eight in the morning and you’ve just sat down at your desk. Your face is still pillow-pressed and you’re questioning whether or not you accidentally drank decaf. It’s time to warm up to the world with a little bit of morning...
Four SEO tips you need to know this summer
We have lots to say, content marketing, SEO marketingAhhhhh, summer. I live for the long days of hot weather, the beckoning of the lake and wakeboarding, slacklining for hours on end, and climbing on one side of an Arkansas valley in the shade and shifting to the other as the sun moves. I ...
Body contouring procedures and content marketing: A perfect marriage
We have lots to say, content marketing, Inbound Marketing, medical marketingIt’s no secret: The relationship between content marketing and the healthcare industry is hot, and we’re proud to point out our expertise in that area. And while we’re talking about healthcare, there’s one fast-growing subdivisio...
Graymail: reacquiring disengaged subscribers
We have lots to say, content marketing, e-mail marketing, graymail, Inbound MarketingFirst, some clarity is in order: Most reputable sources prefer the term “graymail” over any other iteration of the word, so it’s not “greymail” and there’s no space between gray and mail. And I probably don’t need to explai...
A year of inbound marketing: The top three things I’ve learned
We have lots to sayOh my, how far I’ve come. From a wee little intern to a badass SEO & Content Specialist, I have called the halls of AGENCY H my home for a little over a year now. And, I’ve learned a lot. So much that I’d like to share some of what I’ve ...
Four reasons your company needs a blog
We have lots to say, blogging, content marketing, Inbound MarketingIf you ever meet someone who thinks a company blog is a waste of time, here’s what I want you to do: Slap them across the face and let them know exactly how deep their level of idiocy extends to. Eh, actually, maybe don’t resort to v...