choose inbound over cold calling
July 1, 2016

The unavoidable death of the cold call

My first “real” job out of college was in the newspaper industry as an outbound sales rep. I was offered the job immediately upon graduating, along with three of my classmates. We had the promise of good pay, consistent work, and dec...

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why you need instagram
June 29, 2016

You’re missing out by not being on Instagram

When it comes to new technology and trends, I can usually be categorized as a “late majority” adopter on the curve. It basically took me until 2016 to catch up to 2012. I didn’t purchase a smartphone until a few years ago. I ride a...

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how testimonials can help your business
June 22, 2016

The value of testimonials for your business

Bad news for traditional marketers: It is no longer the era of “build it and they will come” brick-and-mortar storefronts. You now have to prove yourself as a worthy opponent to many large businesses providing the exact same services...

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building a keyword strategy
June 20, 2016

How to find the right keywords for your content

Before the summer of 2015, if you had entered the term “just do it” in a search engine, your results would most likely be related to Nike. However, that fateful summer, a young man named Shia LaBeouf was seen in a motivational video ...

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apps for businesses
June 13, 2016

How to decide if your business needs an app

By now, you’re probably aware that people spend a lot of time on mobile devices, and investing in a well-designed mobile website is a great idea. But the question that’s probably in the back of your mind (for some, it’s further bac...

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inbound marketing in the adblock era
June 6, 2016

Inbound marketing in the Adblock era

It’s eight in the morning and you’ve just sat down at your desk. Your face is still pillow-pressed and you’re questioning whether or not you accidentally drank decaf. It’s time to warm up to the world with a little bit of morning...

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new SEO tips
June 3, 2016

Four SEO tips you need to know this summer

Ahhhhh, summer. I live for the long days of hot weather, the beckoning of the lake and wakeboarding, slacklining for hours on end, and climbing on one side of an Arkansas valley in the shade and shifting to the other as the sun moves. I ...

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how to avoid graymail
May 30, 2016

Graymail: reacquiring disengaged subscribers

First, some clarity is in order: Most reputable sources prefer the term “graymail” over any other iteration of the word, so it’s not “greymail” and there’s no space between gray and mail. And I probably don’t need to explai...

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blogging and inbound marketing
May 25, 2016

Four reasons your company needs a blog

If you ever meet someone who thinks a company blog is a waste of time, here’s what I want you to do: Slap them across the face and let them know exactly how deep their level of idiocy extends to. Eh, actually, maybe don’t resort to v...

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