3 life-saving blog topic generators to help you spark new ideas

If you’re in charge of writing blogs for your business or medical clinic, there are times you’ll experience dry spells when tasked with developing new blog topics. If your business typically offers just a few products or services, sometimes it can feel as if you’ve exhausted nearly every relevant topic under the sun. Fortunately, our fellow writers have developed tools … Read More

Get more leads from your emails with these guidelines

Email blasts have been used in business for many years now — like, seriously, for an entire generation, isn’t that crazy? — to help spread the word for companies. We bet you get these emails everyday. Want to know more about how an inbound marketing program can grow your business? Contact AGENCY H Inbound today! In a world where literally … Read More

How to match your content to the stages of the Buyer’s Journey

match content to buyers journey

We are all about writing about content as it relates to the stages of the buyer’s journey around here. Now, you might be asking yourself, “Why would the bright and creative minds at AGENCY H choose to dedicate so many different blog posts to this topic?” Well, dear reader, the answer is quite simple: because it’s THAT DANG IMPORTANT. Want to know … Read More

7 ways to create content that your audience actually wants

creating meaningful content

The key to success in content marketing is relevance. Your content needs to have a purpose and provide real value in order to earn your audience’s trust and keep them coming back for more. And creating content with a purpose means understanding what your customers really want — what’s important to them, what challenges they face, and what they expect … Read More

How does blogging help attract new visitors and convert leads?

You’ve likely heard that blogging can do great things for your business and online presence. And this is true! Well, sort of. This is sort of true. The simple act of blogging isn’t enough —  not by half. You need to blog well and you need to blog smart in order to see any sort of turn-around on your investment. … Read More

The sides of the brain: analytics and creativity get married in inbound marketing

inbound marketing combines analytics and creativity

It’s certainly no secret that the current trend in marketing agencies is the heavy incorporation of analytics and optimization based on consumer behavior. This has been a game-changing adaptation in the field of marketing and it would be difficult to overstate the impact that it has made. As a result, often marketers are thought of as playing dual roles, having … Read More

What makes a plastic surgery blog fantastic?

cosmetic surgery blog attracts more patients

Next to having a dedicated website for your plastic surgery clinic, a blog that educates patients about your industry is one of the best tools to include in your medical marketing strategy. A blog exists not only to drive inbound traffic and patient acquisition, but allows your clinic to establish itself as an expert in cosmetic surgery. A blog also … Read More

Best SEO strategies for your medical practice

medical practice seo strategies

Search engines connect interested readers with relevant content, and optimizing your online presence can help to boost your website’s visibility when individuals search for services and information that your practice provides. Optimizing your web presence requires some serious marketing chops to perform effectively, contact AGENCY H Inbound for your free assessment today! Finding the right keywords, producing high quality content, … Read More

BIGSHOT Inbound announces new website for Ruins Pub

ruins pub new website

Kansas City, MO – AGENCY H™ Inbound is pleased to announce the release of a new website for Ruins Pub. Located in the historic Crossroads Arts District, Ruins Pub is Kansas City’s first self-pour craft beer bar. The 52 beers on tap are in the open for guests to pour themselves, and they pay by radio frequency identification. Naturally, AGENCY … Read More

BIGSHOT Inbound launches new site for ThinkReliability

thinkreliability

Kansas City, MO – AGENCY H™ Inbound is pleased to announce the release of a new website for ThinkReliability. Located in Houston, TX, ThinkReliability provides root cause analysis services to businesses worldwide. The team at ThinkReliability serves as consultants who provide custom solutions for specific client issues, and as educators who provide Cause Mapping workshops to teach businesses how to … Read More

A last look at inbound marketing with BIGSHOT

brief review of inbound marketing

I’m leaving, y’all. Take a moment to handle this news as you see fit. When you’re done crying, please read on! Don’t worry, don’t worry. I haven’t given up on inbound marketing. I still think it’s the best option for effectively reaching potential clients and converting them into leads and customers! But, I have different plans for my life. This … Read More

Email subject lines: A good opener improves open rates

how good subject lines increae email open rates

They say you don’t get a second chance to make a first impression, but whoever coined that phrase clearly never met a shape-shifting time traveler with multiple personality disorder. Also, they probably didn’t do a whole lot of email marketing, because the subject line of every email presents a new opportunity to make a fresh, delightful, and engaging introduction to … Read More

Local search results is getting some more love this week

eviews from the web update

We’ve written before about the importance of ranking well in local SEO results. Recently, Google has been putting a lot more emphasis on amping up its ability to provide excellent local search results to its users. This is likely due to the fact that local searches make up a major portion of web searches and often result in a course … Read More

Marketing trends you want your marketing agency to avoid

I can’t believe some of the tricks businesses have used to market their products or services. Some tactics are downright cringeworthy. Though, the occasional marketing blunder is never as surprising to me as bad marketing trends. As in, marketing tactics that were popular enough that nearly every business and marketing agency were using them, even though they didn’t work. I’m … Read More

Why should I care about email response rates?

why email open rates matter

Way too many email experts will explain only half of the importance of maintaining a clean, accurate mailing list. They’ll tell you weeding out disengaged subscribers and removing unused addresses will increase your open rates, and improve metrics overall. But… why? Why is that a good thing? Sure, the percentage of people who open your emails will increase if you … Read More

Why your cosmetic surgery practice needs a website

inbound marketing for cosmetic surgery

How often do potential patients randomly stop by your office to look at brochures, posters, and details about cosmetic surgery procedures? If this rarely or never happens, it’s because today’s patients normally use the Internet to research plastic surgery clinics and the procedures they offer. To learn more about what a website can do for your cosmetic surgery practice, contact … Read More

Why creating great CTAs is still important for marketing

how to make a cta

SIGN UP FOR THIS FREE BLOG POST FROM AGENCY H INBOUND! Relax, you don’t have to actually sign up for anything to read our blog posts, but if you did, would that calling work? Probably not because there are no benefits listed and it’s pretty boring. Plus, all caps? No thanks. So, what’s the point? Well, today, we’re looking at … Read More

3 Convenient ways to attract millennials to your medical practice

attracting millennials to medical practices

Maybe it doesn’t seem urgent at the moment, but attracting a younger crowd to your medical practice is important for keeping your business alive. Or maybe it does seem urgent, and that’s exactly why you’re reading this article for information on how to attract millennials to your medical practice. Either way, it can’t be denied that millennials make up a … Read More

Mapping your content to the buyer’s journey

mapping content to buying stages

So you’ve decided that your business could benefit from content marketing. Or maybe you already have a blog, and you’re diligently producing content, but you aren’t sure if it’s doing any good, and your site visitors don’t seem to be clicking on your CTAs.   Recognizing the value of content marketing is an important first step, but simply writing content … Read More

UX and inbound: two peas in a pod

user experience and inbound marketing

User experience (UX) design methodologies and inbound marketing go hand in hand. A major aspect of UX design is creating clear paths for a user to access information. Inbound marketing takes a very similar approach: As inbound marketers, we lead the user to a business or service by providing them with information that helps to solve a pain point or … Read More