ATTRACT

Your visitors shouldn't need a search dog to find your website!

ATTRACT

Your visitors shouldn't need a search dog to find your website!

ATTRACT

Your visitors shouldn't need a search dog to find your website!

ATTRACT

Your visitors shouldn't need a search dog to find your website!

The quality of your content is inconsequential if your website isn’t drawing the right crowd. If your monthly visitors are starting to thin out, the right web content can make your numbers a little huskier! Your web content and blogs should attract visitors who are interested in your material, and are likely to become leads. These visitors will closely match the description of your buyer personas — invented personifications of your ideal customers. By developing clear buyer personas, you can tailor your website to address the problems, interests, objectives, and challenges of your ideal customer. Your business is built around the people who most resemble your buyer personas, so establishing a close, genuine connection with your audience is vital to your company’s success.

But even after you perfectly define who you want to attract to your website, how do you steer customers in your direction? Inbound marketing is all about building an online library of smart, useful content that is relevant to your audience. Over time, your brand will establish a firm online presence as a prominent industry leader, and visitors will come to your pages for trusted advice. Unlike disruptive traditional marketing methods, inbound marketing allows for customers to seek you on their own time. By strategically implementing the following assets, you can attract users who are researching a question or a problem:

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But even after you perfectly define who you want to attract to your website, how do you steer customers in your direction? Inbound marketing is all about building an online library of smart, useful content that is relevant to your audience. Over time, your brand will establish a firm online presence as a prominent industry leader, and visitors will come to your pages for trusted advice. Unlike disruptive traditional marketing methods, inbound marketing allows for customers to seek you on their own time. By strategically implementing the following assets, you can attract users who are researching a question or a problem:

SEO

Or 'Search Engine Optimization'. When your customers have a question or a problem, where do they go first? Google. Or Bing, I guess. Maybe Yahoo. Does AltaVista still exist? The point is that if your website doesn’t show up near the top of that customer’s search results, you won’t be found. Furthermore, you will have no chance to convert a potential lead into a sale. In order to ensure that your site pages are listed towards the top of search engine results pages, your content, keywords, and outbound links should be fully optimized and visible to search engines — not buried out in the backyard.

BLOGGING

Blogs make up the backbone of your inbound marketing strategy. An optimized, regularly updated blog with interesting, helpful content is arguably the best way to draw new visitors to snoop around your website. Your blogs should help solve problems and answer questions for your visitors, so compose informative, relevant content that users will enjoy and want to share.

SOCIAL MEDIA

It’s important to have good content on your website and blog. It’s even better to have “shareworthy” content that you and your followers can publish on social media channels. Social publishing allows your business to spread useful, engaging information with a wide audience of eager, like-minded listeners. Furthermore, interacting with prospects through social outlets like Facebook and Twitter can help your brand develop a personality — you know, like a real person others will want to talk to.

SEO

Or 'Search Engine Optimization'. When your customers have a question or a problem, where do they go first? Google. Or Bing, I guess. Maybe Yahoo. Does AltaVista still exist? The point is that if your website doesn’t show up near the top of that customer’s search results, you won’t be found. Furthermore, you will have no chance to convert a potential lead into a sale. In order to ensure that your site pages are listed towards the top of search engine results pages, your content, keywords, and outbound links should be fully optimized and visible to search engines — not buried out in the backyard.

BLOGGING

Blogs make up the backbone of your inbound marketing strategy. An optimized, regularly updated blog with interesting, helpful content is arguably the best way to draw new visitors to snoop around your website. Your blogs should help solve problems and answer questions for your visitors, so compose informative, relevant content that users will enjoy and want to share.

SOCIAL MEDIA

It’s important to have good content on your website and blog. It’s even better to have “shareworthy” content that you and your followers can publish on social media channels. Social publishing allows your business to spread useful, engaging information with a wide audience of eager, like-minded listeners. Furthermore, interacting with prospects through social outlets like Facebook and Twitter can help your brand develop a personality — you know, like a real person others will want to talk to.
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So what happens next?
Convert your visitors into leads.

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So what happens next?
Convert your visitors into leads.