You may think it’s an overused buzzword, but content marketing is more than another term for blogging and social media. Content marketing involves both of those things, along with a strategy backing the ideation, creation, and distribution of the content your business needs to produce in order to be successful. Using content marketing, your business can grow in website traffic, social media followers, e-mail subscribers, qualified leads, and sales.
You can’t simply put content on your website and expect it to successfully attract visitors to your site and move them through the sales funnel. Instead, you need to take a few steps to boost your content and ensure you’re targeting the right audience:
- Make your content stand out –Producing high-quality content geared for your target audience can help you compete better with the multitude of other online content.
- Provide valuable information –Potential customers are seeking something when they come to your website, and they are wary of being “sold to.” Make sure your content answers a question or helps solve a problem for your readers.
- Use search engine optimization (SEO) –Curating and distributing content on your website will help increase your SEO success, as Google values regular updates and long-form content (preferably 1000 words+).
- Remain consistent –Content marketing is a long-term endeavor, and you need to implement your strategy consistently over time to see the full benefits.
- Keep doing what you’re doing, but with a better strategy –Having a blog, e-mail newsletter, and social media accounts for your business means you’re already engaging in content marketing! Regularly analyze your data to figure out what’s working and what’s not, and adjust your strategy accordingly.
- Calculate your ROI –You can measure your ROI of content marketing, it’s just not solely focused on the idea that a single piece of content generated immediate sales: look at the big picture of moving leads through your sales funnel.
- Implement visual content NOW – Visual content is a necessity you can’t afford to ignore as content is seen, shared, and engaged with at a higher rate if it contains images or videos.
Content marketing is more than putting words up on your website. Think about what your potential customers want to know and how they engage with content on a daily basis. For more information on the steps you should be taking in your content marketing approach, visit Forbes.com.
Ready to boost your content and stand out against your competition online? Request a free marketing assessment from AGENCY H Inbound to learn how an inbound marketing strategy can increase your content marketing efforts.