Responsive web design is a common buzzword used in the marketing world. As the digital landscape changes and smartphones become more ingrained in our society, the importance of a responsive website increases tremendously. If your website is unresponsive in 2016, you could be missing out on numerous potential sales, inquiries, and leads.
A responsive design will provide an enhanced user experience for visitors of your website. The text will be larger and less cluttered, the images will reformat to fit your screen, and the overall design will highlight the most important features your site has to offer.
Now that you’ve been briefly brought up to speed, let’s get a little more in depth with these 5 reasons you should invest in responsive web design:
1. Your visitors will have a Better experience across multiple platforms
Who uses just one device to browse the Internet? This isn’t the Stone Age anymore, although they did use tablets back then. Your customers are using desktops, laptops, iPhones, androids, and tablets. These platforms all have different screen sizes that require your content and images to adapt. If your website works fine on desktops, but is atrocious on mobile, then you’re alienating the entire mobile user base simply because your website isn’t easily navigable. That wouldn’t be in your best interest, since 30 percent of U.S. e-commerce is mobile commerce.
2. You only have one website to build and maintain
Responsive design can be difficult, but once the initial setup is complete, it will be smooth sailing. If you were to have a separate mobile and desktop site then you would be subjecting your developers to double the workload of building two websites. When your website is responsive from the get-go, you are able to maintain and update it all through one area, providing your customers a consistent feel throughout their devices.
3. Search engine optimization is easier
Your site will rank well if you optimize it properly;, however, if you were to build an entirely separate mobile website, you will have to completely optimize two different websites. Doubling your workload to polish two sites could have you running into problems, such as: duplicating content, link equity being spread too thin, and customer confusion. If you build a responsive website then you can focus all your efforts into one place. This responsive design will allow for Google’s crawlers to efficiently navigate your page and index your sites content.
4. Google recommends responsive web design
Google holds 67 percent search engine market share. How is this relevant to marketers? Well, Google recently stated that responsive design is now a best practice for the industry. When Google speaks, you ought to listen.
If you want your business to tap into that search engine market share, then it is crucial to have a website that allows you to initially attract customers, while simultaneously keeping them on your page. The Internet is seemingly infinite, and if the customer has any issues with your page they can easily visit another relevant website in seconds.
5. Responsive design compliments inbound marketing strategies
Blogging and social media are heavily used in inbound marketing strategies to drive visitors to your website. Nearly 55 percent of social media content is digested on mobile devices, making it vital to have responsive design in your websites. If your mobile page is lacking then you will experience high bounce rates and low conversion rates, hindering the potential of your inbound marketing strategy.
Are you wanting to invest in responsive web design for your site? Drop us a line! AGENCY H Inbound can help you develop a new, exciting website accompanied with a comprehensive marketing strategy that will help you attract new customers, retain current customers, sell more products and services, and develop the tools necessary to create a steady flow of new business.