Four SEO tips you need to know this summer

new SEO tips

Ahhhhh, summer. I live for the long days of hot weather, the beckoning of the lake and wakeboarding, slacklining for hours on end, and climbing on one side of an Arkansas valley in the shade and shifting to the other as the sun moves. I can’t wait to get outside and do all of these things I love and more.

Oh, wait. I sprained my knee in a stupid zipline accident (it was my fault, long story), so I can’t do anything fun. But, at least I’ve still got SEO!

That’s right. My pathetic knee can’t stop me from doing the job I love. Seriously, I love my job. I’m sitting here right now with a good-for-nothing knee, but it can’t stop me from sharing some important SEO information with you!

Summer 2016 is kicking off, and while students enjoy their time out of school, the business world keeps on turning. And the business world needs SEO. We’ve written plenty about SEO before and why it’s good for your business, and what are best practices and poor practices. I’d like to avoid repeating that information — nothing is more frustrating than seeing the ten-thousandth “Is link building dead?” post on an SEO authority website (you know who you are, stop it).

Instead, I want to share with you 4 important tips to keep in mind for SEO this summer:

1. Make use of AMP for mobile optimization

If you don’t know that the volume of mobile searches has taken over that of desktop searches, then get your head out of the ground and read this blog. Then come back and finish reading this one, because I put a lot of work into it and it’s important.

I mention AMP because it is a useful tool for optimizing the mobile-friendliness of your webpages. Pages built with AMP coding are designed to load instantly on mobile — that is, as fast as the carrier will allow, which these days is usually freaking fast.

Try using AMP with some of your pages and see how much faster they load on a mobile device. Speed makes a difference of whether or not a visitor will stay on your site.

2. Look in the mirror and feel ashamed if you’re still using outdated SEO techniques

I won’t spend too much time here, because we’ve talked about this before. But if you haven’t stopped doing dumb things like stuffing keywords, paying for links, hiding links, page-swapping, duplicating pages, or spamming people, then you can expect your site to suffer, and I don’t feel sorry for you because you ought to know better by now.

At this point, I hope these words fall on deaf ears because no one is doing any of this any more. Sites that use these tactics are generally sketchy and should be avoided.

Ok, I’ll lighten up. If you’re genuinely not sure what the difference is between good SEO techniques that increase your pagerank and black-hat SEO tactics that get your site flagged by search engines as untrustworthy, please take a moment to learn, and you can always talk to us at AGENCY H.

3. Get ready for the reign of voice search for SEO

Most smartphones feature a voice assistant that allows you to access specific functions on your device or perform searches. Studies are showing that with the increased reliability of these voice functions, voice search is growing at a fast rate. This is an ordeal in itself, but the innovation of home search devices, such as Amazon Echo and Google Home, will make voice search even more popular.

How does this affect SEO? One word: keywords. Ok, now three words: Long-tail keywords. These are the keywords that are long (duh), detailed, and specific. For example:

  • Short-tail keyword (not the best for voice optimization) – Running shoes
  • Long-tail keyword (this is good) – Men’s black low-profile running shoes

See the difference? When people use voice search, they don’t have to make an effort to type their query, so they’re more apt to be specific and use longer phrases. Leverage long-tail keywords in your content to capture this relevant audience.

4. Consider the slow rise of smaller search engines

Pop quiz. What’s the most popular search engine? Answer: Google. It’s so popular, it’s name is used by people as a verb. However, there are other players in the game too, and some users are pretty loyal to sticking with their search engine preference. Consider the different ways your site is optimized for various search engines. Since all search engines generally aim to serve the user, search engines share a lot of the same rules, but they also have their own specifics. If you really want to hone your site’s effectiveness, find ways to reach users no matter what search engine they use.

Well, that’s pretty much what I want you to know this summer. I’m going to get back to nursing my stupid knee, sipping coffee, and daydreaming about sending The Nose on El Cap. Until next time.

Do you have questions about SEO and how it can grow your site? Learn more about the makings of a successful inbound marketing strategy with our free e-book, An Introduction to Inbound Marketing.