The moment you begin to experience certain ailments and symptoms, the first thing you probably do is jump online and start Googling to see what it is you’re suffering from. Back in the old days, you might have looked up your symptoms in a medical dictionary (if you even had one to begin with), or made an appointment with your family physician.
At one point, the medical content you found online may not have been as credible or reliable as it is now, but thanks to Google’s ever-changing algorithms and webmaster guidelines, the content that often ranks highest in search is that which you can trust and rely on. Medical practices have even taken their brands a step further and now engage with patients on social media to build a trusting relationship.
Even though the world of health care has changed in recent years thanks to online marketing and social media, there are certain myths still floating around that may be influencing you to avoid looking online for your health care needs.
Here are three myths about medical marketing and social media, debunked.
Myth #1: All health content on Twitter and Facebook is unreliable and non-credible
According to analysis from digihealth pulse, people are now finding health information on major social media channels such as Twitter and Facebook to be more credible than ever before. In an effort to measure the credibility of health care social media, digihealth pulse developed an index in which sites were ranked on a scale from one to five in terms of credibility. In most cases, scores fell between 3.1 and 3.5. According to analysts, scores would fall between 2 and 2.8 if people felt that the health content they viewed on Twitter and Facebook was non-credible.
Myth #2: Developers of online health content are more influential than traditional sources
Many individuals assume that online entities that reveal themselves to be patients or authoritative in general are more influential in terms of health care than regular doctors and physicians, just because their content is published online. However, this myth is false, as data shows that mainstream media outlets that publish online health content often generate more attention and have a greater influence on health care audiences.
Myth #3: Social media is the main way people find health content
While a large amount of medical content is consumed via social media, individuals rely on Google Search to find credible health content across the web as provided by news websites and more well-known health care websites such as WebMD. If you’re a medical marketer, then it’s important to develop quality and credible blogs and health content outside of social media so your information can be found and indexed by Google Search.
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