With over 100 million daily active users and seven billion video views daily, Snapchat is one of the fastest growing social networks. While its users devote time to snapping photos and recording videos, inbound marketers are busy hammering away at trying to figure out how to use this platform to their advantage.
Let’s take a look at the three best ways to use this progressive photo- and video-sharing platform for inbound marketing.
1. Offer eclectic content
About 40% of all Snapchat users are under the age of 25. This means your content must be new, original, and offer something of value that can’t be viewed or obtained anywhere else. On Snapchat, monotonous content tends to fall to the wayside and becomes ignored and forgotten.
When developing Snapchat content, consider how your business can be more original. Think outside of the box, and post fun, creative content. Also, try luring visitors and followers by offering a fun content schedule. For example, start doing “Wacky Wednesdays,” where your business posts goofy photos and videos to attract and generate more views. Except maybe come up with a better name than Wacky Wednesday. It was just an example.
2. Make users anticipate important messages
Snapchat content has a lifespan of 24 hours before it’s deleted from servers forever. To prevent major messages and announcements from dying before they reach your intended audience, give followers a heads-up about important upcoming announcements. This helps drive action and gives users a sense of urgency about reading your messages. For example, offer prompts such as “link coming in the next snap” so users know they need to view the next snap to obtain the link for a special offer.
3. Promote Snapchat on other channels
Sharing Snapchat content across other social media channels is known as cross-posting, and can help attract users who might not know your business has a Snapchat account. Promote your Snapchat content on major platforms such as Facebook, Instagram, and Twitter, and tell users and followers to check out more fun adventures exclusive to Snapchat.
Does your business need help developing a social media marketing strategy? AGENCY H Inbound can help! Download our free e-book, The Ultimate Guide to Social Media Marketing to learn more about how to gain followers and use social media to market your business!