3 Convenient ways to attract millennials to your medical practice

attracting millennials to medical practices

Maybe it doesn’t seem urgent at the moment, but attracting a younger crowd to your medical practice is important for keeping your business alive. Or maybe it does seem urgent, and that’s exactly why you’re reading this article for information on how to attract millennials to your medical practice. Either way, it can’t be denied that millennials make up a … Read More

Mapping your content to the buyer’s journey

mapping content to buying stages

So you’ve decided that your business could benefit from content marketing. Or maybe you already have a blog, and you’re diligently producing content, but you aren’t sure if it’s doing any good, and your site visitors don’t seem to be clicking on your CTAs.   Recognizing the value of content marketing is an important first step, but simply writing content … Read More

UX and inbound: two peas in a pod

user experience and inbound marketing

User experience (UX) design methodologies and inbound marketing go hand in hand. A major aspect of UX design is creating clear paths for a user to access information. Inbound marketing takes a very similar approach: As inbound marketers, we lead the user to a business or service by providing them with information that helps to solve a pain point or … Read More

The benefits of starting a blog for your medical practice

blogging for your medical practice

Starting a blog is important for any medical practice looking to improve their lead generation and brand image. A blog can also help build your patients’ trust. Having a successful online presence with regular blog postings can differentiate your practice from your competitors by providing your audience with quality content they are looking for.

How important is voice search for your business?

optimize-for-voice-search

Siri. Cortana. Google Now. Amazon Echo. Your parents. Wise gurus. What do all of these have in common? If you answered, “They serve delicious ham and green bean casserole when home for the holidays,” that’s wrong — just you, mom and dad. But, if you answered, “they’re easy to talk to,” then you’re right!

How to measure the success of your blog post

metrics for measuring blog post success

I don’t need to tell you how important blogs are. You’re reading this blog right now! Obviously, you’re smart enough to understand their importance — especially when it comes to content marketing. Blogs are one of the best ways to drive traffic to your website and generate sales leads, which is why AGENCY H dedicates a whole department to making … Read More

Benefits of dogs in the workplace!

benefits of dogs at work

If you’ve visited the AGENCY H Inbound homepage, you probably noticed the dogs and wondered, “What’s up with all these dogs?” Well, one reason is that our talented graphic designer Andrea made some really adorable drawings of our office dogs, and another is that we used these dogs to represent the inbound marketing strategy. Seriously, check it out if you … Read More

What should you blog about, anyway?

what should you blog about anyway

At AGENCY H, all of the websites we develop get a blog. Why? A blog is a great way to add fresh, valuable content to your site on a regular basis — important for search engine optimization. It’s also a great way to add content that speaks to users at all stages of the buyer’s journey — important for lead … Read More

Key points for attracting new patients and growing your practice

healthcare marketing strategies

Every time I visit the doctor’s office, I think of how terrifying the experience would be if the doctor wore one of those crazy bird-looking outfits that plague doctors wore during the Black Plague. Or if my doctor practiced some of those crazy medical practices, like bloodletting. Fortunately, doctors today don’t wear outfits like that, and methods of treatment are … Read More

3 reasons email marketing works for inbound but not outbound

email works better for inbound marketing

Apparently there seems to be some debate as to whether email marketing is considered an inbound or an outbound tactic. It’s not a very heated debate, and the opposing sides haven’t even picked team colors yet. In fact, I’m not sure if “debate” is more accurate than “generally mild and civilized discussion.” Side note, if you’re looking for a generally … Read More

What personas are and why you need them

understanding buyer personas

Hey, guys, I want you to meet someone. Her name is Patti Paltrow. She’s the practice manager for a plastic surgery practice. We’ll call her Practice Manager Patti. She’s a hard-hitting industry vet, this Patti. Her primary goals are to bring in new business, retain patients, and ensure that she’s explaining practice needs to the marketing company she’s working with … Read More

2 quick tips to effectively promote your content

how to promote your content

Creating business content without promoting it is essentially like writing a private diary. You’re producing quality material, but you’re the only person that views it. Why would you continue to write content that nobody reads? Your content, as brilliant as it may be, does not just miraculously float to the top of people’s to-read lists. You’ve got to promote it! … Read More

Facebook for your business: making the playground work for you

facebook for your business

We have an employee who spends almost her entire day on Facebook. Seriously, every time I look over at her computer screen, she’s just typing a status update, uploading a selfie, or scrolling through the news feed. No one even bats an eye at her. Well, technically, I guess, as our Social Media Director, that’s kind of Elizabeth’s job, and … Read More

If you were a visitor to your site, would you choose you?

what makes a good website

Right now — this moment, at 8:03 a.m. CST, August 1, 2016 — there are over 1 BILLION WEBSITES on the internet. Wow. It blows my mind to think of how all of these can functionally exist without somehow crashing the whole web (which would probably look like this), but that’s not how it works, I guess. In fact, the Internet wizards … Read More