Social media marketing through the eyes of a BIGSHOT intern

For the last two months, Mitch DeGraw has been interning in AGENCY H’s social media department. As his internship winds down, we’ve asked Mitch to jot down some of his thoughts about what he’s learned so far about inbound marketing and agency life. Read on for his post, and download our free e-book, The Ultimate Guide to Social Media Marketing, … Read More

5 reasons you should invest in responsive web design

responsive web design is important

Responsive web design is a common buzzword used in the marketing world. As the digital landscape changes and smartphones become more ingrained in our society, the importance of a responsive website increases tremendously. If your website is unresponsive in 2016, you could be missing out on numerous potential sales, inquiries, and leads. A responsive design will provide an enhanced user … Read More

Native advertising: Deceptive gimmick, or viable marketing strategy?

native advertising is deceptive

According to Native Advertising Institute — which sounds like an oddly specific trade school, but in actuality is something else, presumably — the official definition of native advertising is as follows: “Native advertising is paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.” Their definition is suspiciously similar … Read More

Dispatches from the intern desk: What I’ve learned about social at BIGSHOT

dispatches from the intern desk hannah

For the last two months, Hannah Armato has been interning in AGENCY H’s social media department. As her internship winds down, we’ve asked Hannah to jot down some of her thoughts about what she’s learned so far about inbound marketing and agency life. This past year I’ve been second-guessing my marketing degree choice— but as a senior in college, there … Read More

Pokémon GO and the future of geomarketing

pokemon go changing geomarketing

Everyone on the planet is playing Pokémon GO right now. If you don’t know what that is, I assume you don’t have access to the Internet. Thus begging the question: How are you even reading this blog? Pokémon GO is the new location-based online sensation where you hunt down and catch cute little monsters, Pokémon, that vary based on your … Read More

A summer of inbound: thoughts from the Intern Throne

spencer dispatches from the intern throne

For the last two months, Spencer Perry has been interning in AGENCY H’s content department. As his internship winds down, we’ve asked Spencer to jot down some of his thoughts about what he’s learned so far about inbound marketing and agency life. When I saw the application for AGENCY H’s internship program I learned that there are other forms of … Read More

Why do medical patients switch doctors?

why medical patients switch doctors

About ten percent of medical patients consider switching doctors each year. To put this figure in perspective, imagine that at the end of the year, all of your left-handed patients decide to turn to someone else for their medical advice. That would be a pretty sinister blow to your revenue. In many instances, there isn’t much you can do to … Read More

When you should use humor in advertising

humor in advertising isn't always appropriate

We are flooded with thousands of brand messages every day. Many companies will try to force an emotional connection between the audience and their mundane product like laundry detergent, or mayo. Similar to mayo, I’m not trying to spread myself too thin (ha!) by having all of these “emotional attachments” to inanimate objects. Even brands that force an emotional connection … Read More

How Snapchat can change the way businesses interact on social media

how businesses use snapchat

As a 22-year-old social media intern fresh off his senior year of college, Snapchat is something that is second nature to me. I was a senior in high school when it first came out in September 2011. Back then, it just seemed like a simple app that couples could use to send sexy photos to each other without any consequences. … Read More

Dispatches from the intern desk: What I’ve learned at BIGSHOT Inbound

interning in inbound marketing

For the last month, Abbie Voorhies has been a creative intern in AGENCY H’s web design department. A graduate of Northwestern Missouri State University, Abbie has been a stellar addition to the AGENCY H creative team. As her internship winds down, we’ve asked Abbie to jot down some of her thoughts about what she’s learned so far about inbound marketing … Read More

Snapchat vs. Instagram: the pros and cons for brand experience

pros and cons of snapchat and instagram

Instagram’s per-follower engagement rate for top brands is 58 times higher than on Facebook, and one million businesses are on Snapchat. In the ever-changing world of social media, it can be difficult to keep up. But with statistics like these, who can afford not to? Companies don’t want to miss out on the action! First, let’s review the basics of … Read More

The unavoidable death of the cold call

choose inbound over cold calling

My first “real” job out of college was in the newspaper industry as an outbound sales rep. I was offered the job immediately upon graduating, along with three of my classmates. We had the promise of good pay, consistent work, and decent benefits. You might have heard these same recruiting tactics being used during World War II. I wore a … Read More