Graymail: reacquiring disengaged subscribers

how to avoid graymail

First, some clarity is in order: Most reputable sources prefer the term “graymail” over any other iteration of the word, so it’s not “greymail” and there’s no space between gray and mail. And I probably don’t need to explain this, but this article is about graymail as it relates to email marketing, and not they type of graymail that describes … Read More

A year of inbound marketing: The top three things I’ve learned

lessons from inbound marketing

Oh my, how far I’ve come. From a wee little intern to a badass SEO & Content Specialist, I have called the halls of AGENCY H my home for a little over a year now. And, I’ve learned a lot. So much that I’d like to share some of what I’ve learned with you. I could bore you to death … Read More

Four reasons your company needs a blog

blogging and inbound marketing

If you ever meet someone who thinks a company blog is a waste of time, here’s what I want you to do: Slap them across the face and let them know exactly how deep their level of idiocy extends to. Eh, actually, maybe don’t resort to violence. We were kidding. But seriously, if someone doesn’t understand the necessity of a … Read More

But really, who clicks on banner ads?

  On one hand, many of us can remember a time before the Internet was widely available, so it may seem like it hasn’t existed for too long. We used to go outside for entertainment. Isn’t that crazy? On the other hand, consider that the Internet banner ad has been around long enough that it can now legally drink alcohol … Read More

Reaching millennial dads who turn to mobile for advice

reaching young fathers with mobile marketing

First of all, if you’re as tired of seeing “Millennial this” and “Millennial that” kind of blog posts, you should try out this Chrome extension and take a bite out of the nuisance. Seriously, I use this and it makes me chuckle a lot (Karen, thanks for putting it on my computer when I wasn’t looking). But, the reality is, … Read More

How to use stories to create valuable content

storytelling connects your consumers

The days of traditional marketing are dead. That’s right. You heard me. Dead. Out with the outbound, in with the inbound. Your love affair with Internet pop-ups, print ads, and coupon spam-mail is a done deal. Sorry we’re not more sorry about it. The consumer landscape has changed. If you want to attract consumers to your product, the best way … Read More

Our three favorite content marketing trends of 2016

content marketing trends of 2016

There’s a reason inbound marketers put a premium on content: Content marketing is like a long-con without the deception. Through a comprehensive content strategy (social media, blogs, newsletters, whitepapers), you’re building a lasting relationship with your consumer (and potential consumers), so that in their eyes, you become the trusted and authoritative voice on your industry. And right now, content marketing … Read More

Choosing the best inbound marketing platform

While HubSpot is generally regarded as the undisputed leader for inbound marketing platforms, in recent years there have been a number of competing platforms — including Marketo, Pardot, SharpSpring, and InfusionSoft — to give them a run for the inbound marketing dollar. Once you put an automated marketing tool in place, it’s hard to switch, so you want to make … Read More

3 tips to stay sane while grinding out your monthly reports

It’s the end of the month (or super early into the beginning of the next month, whatever), and we all know what that means. The monthly end of the month party, you say? Well, sure if you’re into celebrating weird, arbitrary things, but what I’m talking about is monthly reports. Many of us dread monthly reporting because it’s drawn-out, tedious … Read More

3 best ways to use Snapchat in inbound marketing

With over 100 million daily active users and seven billion video views daily, Snapchat is one of the fastest growing social networks. While its users devote time to snapping photos and recording videos, inbound marketers are busy hammering away at trying to figure out how to use this platform to their advantage.

Kansas City ad agency earns A-list status

As home to some of the largest and most competitive ad agencies in the country, Kansas City is consistently being recognized as the ideal advertising mecca in the United States. Earlier this year, trade publication Advertising Age (Ad Age) recognized Kansas City-based ad agency VML as the #9 top agency on the 2016 A-List. According to a January edition of … Read More

4 exciting ways to attract new plastic surgery patients

Plastic and cosmetic surgery procedures are often viewed as luxury services, which can make reeling in new patients challenging, considering the competitive nature of the industry. Just like when marketing any other business, the key to attracting new plastic surgery patients is to learn about and fully understand your ideal target audience so you can lure them in using the … Read More