Managing your brand with inbound marketing

One of the most important components for any company’s marketing program is its branding. It’s how your customers perceive you. It promotes recognition, sets you apart from your competition, and provides direction for your staff. Warren Buffett, CEO of Berkshire-Hathaway, says, “Your premium brand had better be delivering something special, or it’s not going to get the business.” So how … Read More

3 ways to keep content alive after clicking “publish”

Writing blog articles for your business involves many careful steps. First, you develop topics that appeal to your target audience. Then, you research those topics and pull from sources to write each article. After writing the content, double-checking facts, adding links, making edits where necessary, etc., your blogs are ready to publish. But what happens after that? You put all … Read More

3 content strategies guaranteed to convert social media followers

When sitting down to devise content and social media posts for your business, take your own personal experience with social media into consideration. Sure, you may follow several brands on Facebook and Twitter because you like their products, but how often do you really click on links shared by these businesses? Social media marketing is one of the top ways … Read More

Inbound marketing Is the best solution for medical clinic lead generation

The number one most searched topic on the Internet is health information. According to a Pew Research Center survey measuring Internet users’ interest in health information, 66% of Internet users look online for information about a specific disease or medical problem (perennially in the top spot). Additionally: 56% of internet users look online for information about a certain medical treatment … Read More

3 strategies for attracting millennials to online content

If you manage a website or work in the field of inbound marketing, chances are you’ve been hearing a lot about “Pesky Whipper-Snappers” over the past few years: how to attract them, how to retain them as customers, how to communicate with them, and more. This tech-savvy generation is important to marketers everywhere because they’re experts in social media and … Read More

How Twitter Polls can boost your online presence

If you spend time on Twitter, you’ve probably started to notice random polls showing up here and there in your timeline. Twitter Polls, which was introduced to all users in October 2015, is a feature that allows you to create your own polls and answer questions in polls posted by other Twitter users. Twitter Polls just might be one of … Read More

5 easy ways to increase conversion through content

While photos and videos are more effective at attracting the consumer’s eye these days, content still reigns as king in the world of inbound marketing. In 1996, Microsoft co-founder and billionaire Bill Gates said “Content is where I expect much of the real money will be made on the Internet.” Turns out Bill was right, and content is key to … Read More

B2B vs B2C: You Have To Know Your Audience

If you own a B2C (business to consumer) company that depends on lead generation, you’ve probably either considered an inbound marketing program, or at least read up on how inbound can help generate increased organic traffic, better qualified leads and more customers. A B2C company implements an inbound strategy by creating content such as blogs, e-books, videos, infographics, and social media to … Read More

Does inbound work? You’re reading this blog, aren’t you?

One of the bottom of the funnel calls to action we have on our website is a request for a free inbound marketing assessment. We refer to our CTA as “bottom of the funnel” (or BOFU) because if someone is requesting a free assessment, then they have probably been nurtured through our sales funnel, either by reading some of our … Read More

Are Super Bowl ads worth the cost?

For the sake of this argument, let’s assume that, hypothetically, your advertising budget includes a five million dollar pittance you can haphazardly spend on an impulse, and therefore, your brand can afford to run a 30 second television commercial during Super Bowl 50. This figure does not include production costs. So let’s ask one more time: is a Super Bowl … Read More

BIGSHOT Inbound brings on multiple new clients in 2016

Kansas City, MO AGENCY H Inbound is pleased to announce the company is bringing on multiple new clients during the first quarter of 2016, including Pendello Solutions, Associated Audiologists, Shor-line, and DentalVibe. Overland Park-based Pendello Solutions is the fastest growing provider of IT support and services in Kansas City for small and medium-sized businesses. Associated Audiologists is Kansas City’s leader … Read More

Adjusting to cosmetic surgery industry trends with inbound marketing

One of the biggest advantages of using an inbound marketing program is the ability to adjust and adapt to new trends and demographics. The personas and strategies you created a few years ago may not apply to your objectives anymore. For example, one industry that will see wide and varied changes in 2016 is plastic and reconstructive surgery. In general, … Read More