How to successfully advertise on Facebook in 2016

If you ask any average business owner about advertising on Facebook, you may hear a range of sentiments from “It doesn’t work!” to “It’s fantastic!” The problem often lies in not knowing how to use the Facebook advertising platform.

Watch out TV, Internet advertising will take over in 2018

We see it every day – the slow decline of television advertising. Not only is it harder to find ads that are entertaining or even register that they are occurring (regular TV), if at all (Netflix). In fact, we experience more ads online today than ever before, and soon Internet advertising will overtake the spend of advertising on television.

How to keep your lead nurturing process from looking like spam

You’ve read about numerous tips and tricks for grabbing a prospect’s attention. You’ve pored over countless blogs describing tips and tricks on how to make the perfect first impression. You’ve seen so many tips and tricks telling you how to get readers to open your emails.

What can inbound marketing do for you?

Inbound marketing offers numerous advantages over traditional forms of outbound marketing. Inbound allows you to execute highly targeted campaigns, generate more qualified leads, lower your marketing costs, and benefit from quantifiable results.

4 reasons you should not choose inbound marketing

At BIGSHOT Inbound, as you could have guessed from the name, we specialize in inbound marketing. Inbound marketing is a marketing strategy based on building a presence on the web that attracts the majority of your potential audience. If you ask us, it’s pretty cool.

5 ways social media will change for companies in 2016

With more than two billion active social media users worldwide (and climbing), this form of communication has expanded across all generations and industries. Many businesses have begun to notice the importance of this channel and the positive outcomes from using it, including increased exposure and boosted sales.

Top 10 reasons to switch to inbound marketing in 2016

Consumer behavior drives marketing trends, so it’s important to know what lies in the road ahead. Much like in the last five years, marketing continues to change at a rapid-fire pace, including more channels and technology for you to use to reach more consumers.

10 style tips for improving the quality of your writing

If there’s one message I heard repeatedly at INBOUND 2015, it’s that quality continues to be of chief importance in content marketing. The many awesome presenters emphasized the importance of hiring real writers to create content that people will pay attention to and remember.

Please, STOP saying “SEO is dead”

More and more folks are crying, “SEO is dead!” Well, friends, SEO is still alive and well, it just doesn’t look the same as it used to in the past.

Get ahead of the game with inbound marketing!

Discover how your business can benefit with this marketing strategy Consumer behavior drives marketing trends, so it’s important to know what’s coming up in the road ahead. Much like in the last five years, marketing continues to change at a rapid-fire pace including more channels and technology for you to use to reach more consumers. And 2016 is no exception. … Read More

Words you suck at using

Lately the content team here at BIGSHOT Inbound has been getting a little grammar crazy. We know we’ve already posted one blog this week about common grammar mistakes, but we sincerely believe that the English language deserves some attention.