When I reminisce upon the greatest accomplishments of my life, I know my future children will someday be able to convey their exuberant family pride with ardent relish – or at least stark neutrality.
Audit – even the word makes you want to shove it to the bottom of your to-do list. However, auditing is an important part of your marketing strategy, and you should be completing audits regularly. No, that doesn’t mean every month, but you should be looking over what parts of your marketing strategy are working and what’s not to improve your engagement and content creation for your target audience.
The year is coming to a close and 2015 will soon exist in the past while we forge ahead into a new year. A new year brings hope, promise, and a lot of broken resolutions. But when it comes to inbound marketing trends and predicting the future of digital advertising, what can we expect for 2016?
Chances are, you use Google every day, whether you’re searching for an awesome crock-pot corn recipe or information about inbound marketing. Chances are you also try different combinations of search terms until you find the information you’re looking for.
It goes without saying that marketing has changed a lot over the last couple of decades. The fact that you’re reading this on an inbound marketing agency’s blog is a testament to that truth. With all of this change, and a major shift from emphasizing outbound marketing to using inbound marketing instead, some consistent factors remain true.
One of the most significant changes observed in western culture with the increasing connectability of the world is the concern for causes and social justice. Millennials and Generation Z-ers contribute to causes and support organizations that prove they care about causes too.
You might have noticed something different about Facebook in the last week. No, Facebook did not get a haircut or acquire new shoes or receive its doctorate degree in viticulture and oenology; it now allows for Instant Articles, which make reading on your phone faster and easier.
Search engine optimization (SEO) is the practice of increasing your webpages’ visibility by using unpaid search methods that focus on attracting organic traffic. Most search engine optimizers agree that producing useful, informative content with the user in mind is the biggest step you can take to increase your pages’ visibility.
In the heyday of traditional marketing, it was entirely acceptable and even recommended to repeatedly broadcast your brand’s name and logo on every possible channel available in order to keep your company’s products at the top of consumers’ minds.
For those of you who might be unfamiliar with the Twitch brand and what it’s all about, allow us to explain: Twitch.tv is a popular platform for online, live-streaming videos where users can watch their favorite gamers play their favorite games.
Digital is taking over the world. Yet, many healthcare practices and clinics aren’t embracing the change in advertising strategy. It’s understandable why you might hesitate to stray from traditional advertising methods, but at this point, the Internet is nothing new, and it’s not going anywhere.
You’ve heard it before: data is the next big thing in advertising. Data is used to personalize messaging based upon targeted tracking of people’s likes, dislikes, and engagements online.
To many, linking has become a muddy area of SEO to understand. This is largely due in part to the history of linking. Search engine giant Google used to value the amount of links to your site as a source of credibility.
More people use their mobile devices to learn, engage, and make purchases, without ever opening a magazine, viewing a TV commercial, or stepping inside a storefront. If this is the trend, then why wouldn’t you want to jump on the bandwagon?
Generate more leads per dollar with inbound marketing! Consumer behavior has changed drastically over the past decade. Thanks to the Internet, people have become adept at tuning out traditional marketing messages. Research shows that 86 percent of people skip television ads, and 44 percent of direct mail is never opened. In addition, 84 percent of 25- to 34-year-olds have left … Read More
View any SEO news source, at any given time, and you will most likely come across an article about Google algorithm updates. The two algorithms you’ll probably hear the most about are Panda and Penguin.
You may think it’s an overused buzzword, but content marketing is more than another term for blogging and social media. Content marketing involves both of those things, along with a strategy backing the ideation, creation, and distribution of the content your business needs to produce in order to be successful.