Why you should conduct a regular social media audit

Audit – even the word makes you want to shove it to the bottom of your to-do list. However, auditing is an important part of your marketing strategy, and you should be completing audits regularly. No, that doesn’t mean every month, but you should be looking over what parts of your marketing strategy are working and what’s not to improve your engagement and content creation for your target audience.

2016 predictions for inbound marketing

The year is coming to a close and 2015 will soon exist in the past while we forge ahead into a new year. A new year brings hope, promise, and a lot of broken resolutions. But when it comes to inbound marketing trends and predicting the future of digital advertising, what can we expect for 2016?

How to use Google: Search tips for better results

Chances are, you use Google every day, whether you’re searching for an awesome crock-pot corn recipe or information about inbound marketing. Chances are you also try different combinations of search terms until you find the information you’re looking for.

4 marketing tactics your business should avoid

It goes without saying that marketing has changed a lot over the last couple of decades. The fact that you’re reading this on an inbound marketing agency’s blog is a testament to that truth. With all of this change, and a major shift from emphasizing outbound marketing to using inbound marketing instead, some consistent factors remain true.

Connecting to the modern audience through cause marketing

One of the most significant changes observed in western culture with the increasing connectability of the world is the concern for causes and social justice. Millennials and Generation Z-ers contribute to causes and support organizations that prove they care about causes too.

Facebook’s Instant Articles delivers content … well … instantly

You might have noticed something different about Facebook in the last week. No, Facebook did not get a haircut or acquire new shoes or receive its doctorate degree in viticulture and oenology; it now allows for Instant Articles, which make reading on your phone faster and easier.

Improving your off-page SEO results with social media

Search engine optimization (SEO) is the practice of increasing your webpages’ visibility by using unpaid search methods that focus on attracting organic traffic. Most search engine optimizers agree that producing useful, informative content with the user in mind is the biggest step you can take to increase your pages’ visibility.

How much content should be about your company?

In the heyday of traditional marketing, it was entirely acceptable and even recommended to repeatedly broadcast your brand’s name and logo on every possible channel available in order to keep your company’s products at the top of consumers’ minds.

Twitch Creative allows users to watch artists work

For those of you who might be unfamiliar with the Twitch brand and what it’s all about, allow us to explain: Twitch.tv is a popular platform for online, live-streaming videos where users can watch their favorite gamers play their favorite games.

5 steps to create a digital advertising plan for your medical practice

Digital is taking over the world. Yet, many healthcare practices and clinics aren’t embracing the change in advertising strategy. It’s understandable why you might hesitate to stray from traditional advertising methods, but at this point, the Internet is nothing new, and it’s not going anywhere.

Is your marketing keeping up with consumer behavior?

Generate more leads per dollar with inbound marketing! Consumer behavior has changed drastically over the past decade. Thanks to the Internet, people have become adept at tuning out traditional marketing messages. Research shows that 86 percent of people skip television ads, and 44 percent of direct mail is never opened. In addition, 84 percent of 25- to 34-year-olds have left … Read More

How Google updates affect your website

View any SEO news source, at any given time, and you will most likely come across an article about Google algorithm updates. The two algorithms you’ll probably hear the most about are Panda and Penguin.

7 things you need to do to boost your content

You may think it’s an overused buzzword, but content marketing is more than another term for blogging and social media. Content marketing involves both of those things, along with a strategy backing the ideation, creation, and distribution of the content your business needs to produce in order to be successful.