No longer can you simply design a beautiful website and see the results in your ROI if you aren’t designing with the consumer in mind. And it’s more than that: you have to think about what your customer is looking for and provide it quickly, or be prepared for visitors to jump ship to your competitors’ sites.
With more than 14,000 attendees and upwards of 170 sessions to choose from, INBOUND 2015 was a truly valuable experience for the entire team.
Inbound marketing brings your relevant target audience to you instead of having you waste money on expensive outbound tactics like television commercials, radio ads and billboards. Yes, inbound marketing is way more affordable than outbound!
At Inbound 2015, a mass of inbound marketers (myself included) squeezed into the Boston Convention and Exhibition Center to listen to a range of speakers including Seth Godin, Bren Brown, and Chelsea Clinton. After these “keynote” speeches, we were able to attend classes led by other marketers, writers, and designers. In short, it was marketing information overload. It is actually … Read More
Inbound marketing increases your ROI, attracts relevant customers, establishes a two-way communication platform, and provides your audience with useful content – keeping them informed, delighted, and more likely to spread the word about your business.
Simply put, generating leads is about capturing contact information from your site visitors in the hopes of converting them into participants. When it comes to inbound marketing, the best way to gather user information is to offer relevant content in exchange for contact information.
Part of marketing is determining your next move. As in a game of chess, you don’t want to wait for your opponent to make their next move, you want to think about several moves down the road.
It’s hard to know exactly how many people celebrate Thanksgiving, but we know that number is high because over 40 million Americans travel for the holiday and over 50 million watch the Macy’s Thanksgiving parade on TV. Those numbers tell inbound marketers they should start creating content with Thanksgiving in mind.
When it comes to marketing, content is king. Although that phrase can become annoying to hear, it continues to ring true. In order to market your business or brand, you have to provide content to even say anything at all.
Each method of reaching your potential patients serves a different purpose. Blogging allows for strategic SEO (search engine optimization), which helps draw users to your website.
Designing the best email or newsletter for your target audience begins with a design template. Email templates can become complex with so many elements you want to include, but keep a few things in mind when designing your company’s template.
On the whole, I would say mission accomplished on hitting my goals for the conference. HubSpot, the host and creator of the inbound marketing platform that bears its name, did a great job of mixing marketing with sales, business with pleasure, and education with enlightenment.
When it comes to writing an email, the subject line is your initial selling point. Much like a elevator pitch for your business, you want to intrigue your target audience into engaging with your brand by opening your email.
Businesses of all sorts require marketing to get their name out to the public. Reaching as much of your target audience as possible can be a difficult task if you don’t know what you’re doing.
Before you start talking to potential study participants, you have to fully understand who they are andwhat motivates them to make decisions about medical treatment. Having a clear view of your ideal patient will help you target every aspect of your marketing campaign to the right audience.
The cosmetic surgery industry is huge, and due to the ever-increasing engagement with visual content on the Internet, it’s important for every plastic surgery practice to adjust its marketing strategy accordingly.
The “make it your own” idea was highlighted in Boston at Inbound 2015 in the seminars I attended. My intent was to take in as many of the “Grow your agency”-centric seminars as possible: Grow the Hell Out of Your Agency, How to Grow Your Agency without Breaking, How I Built My Business, etc.
To keep your audience engaged and increase open rates, you need to have a strategy that takes content, design, and industry benchmarks into consideration when you begin a new project each month.
If you’ve worked in marketing at any point during the last five to ten years, you’ve likely heard of or used inbound marketing. Inbound is the strategy of reaching an online audience through tactics such as useful content, search engine optimization (SEO), social media, and email.
Implementing a sound social media game plan, having clear direction for your blog, and using visual content like infographics and slideshares are all valuable tactics for putting a strong digital marketing plan in place.
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