Lead generation: Email formatting best practices

It’s a whole different experience when you’re trying to appeal to a specific target audience to communicate your company’s brand, products and services in an effort to nurture leads into becoming customers.

How to get the most out of your HubSpot subscription

The success of inbound marketing strategies and the reliability of the HubSpot marketing software have led to an increase of marketers and marketing agencies partnering with HubSpot and adopting inbound marketing.

Marketing trends to use for a more effective inbound strategy

Inbound marketing and outbound marketing are two very different approaches, but they do overlap in certain areas. One such area includes marketing trends. Inbound marketing is already a highly effective method of generating leads, but it can be further improved by following marketing trends.

Business marketing on Instagram expands

In addition to displaying more advertisements in general, Instagram is adding 30-second video ads and other features to give businesses more ways to engage even minimal platform users.

BIGSHOT Inbound names Joel Hornbostel as new CEO

FOR IMMEDIATE RELEASE Kansas City, Mo. – AGENCY H Inbound, a leading inbound marketing agency, announced the promotion of Joel Hornbostel as the agency’s new chief executive officer. Jeff Henry has served as president and CEO since he founded the company in 1997. Henry will continue in his role as president of the company while Hornbostel serves as CEO, partnering … Read More

The elements of SEO factors: Part 7

Social media is one of the most useful tools for connecting with your audience and spreading your net to capture a larger audience. It can help increase your search engine ranking, but only if you use it effectively.

Inbound 2015: Why you need HubSpot Connect

As the industry leader, HubSpot offers the tools for implementing a successful inbound campaign. And with the help of HubSpot Connect, HubSpot can now integrate into your company’s tools for almost every aspect of your business.

The elements of SEO factors: Part 6

If you want to drive traffic to your website, you need to keep it relevant to your target audience’s needs, interests, language, and culture. Know who they are, and connect with them.

The elements of SEO factors: Part 5

Well, we couldn’t avoid it forever. Linking is a hot topic in the SEO world with SEOs debating its overall usefulness and how to properly apply it.

The elements of SEO factors: Part 3

Last week, BIGSHOT began exploring The Periodic Table of SEO Success Factors from Search Engine Land. Today, we’re going to look at the third column in the Table: HTML.

10 B2B hacks for inbound marketing you should be doing

We thrive on making life easier and saving time and money doing so, thus it comes as no surprise that hacking has become a favored technique. Compared to traditional tactics, hacks help you achieve your intended goal in a faster and easier manner.