Customers are able to access a seemingly infinite amount of information online and are increasingly capable of making shopping decisions on their own, whereas in the past they had to rely on information gleaned from commercials, billboards, and signs.
Why your business needs to be blogging
You have a shiny new website that you had professionally designed and built. The content is optimized and the pages are easily navigatable. But, after a while you may notice you’re not receiving the amount of visitors you expected to see.
10 common SEO mistakes you need to avoid
Search Engine Optimization (SEO) is the strategy used for structuring your website in a manner that creates an excellent user experience and can be indexed by search engines.
Content marketing vs Inbound marketing
You’ve most likely heard the two terms before: content marketing and inbound marketing. Are they the same or are they different? Is one a subset of the other?
Second annual AAF-KC Gas Can Creative Conference is this Friday
Last year, the Kansas City chapter of the American Advertising Federation hosted the first Gas Can Creative Conference with huge success.
Young adults get a boost from KC Portfolio Night
Advertising agencies are increasingly relying on technology and social media as components of a strong marketing strategy. Embracing this marketing need means you need to focus on reaching to millennials and Gen Zers as future employees.
Marketing to the next generation (who aren’t millennials)
The recent trend of in marketing has incorporated the targeting of the millennial generation with many advertisements. This is a wise move as millennials now make up the largest working generation in the United States, and their presence is growing rapidly.
How Ad-blockers are changing advertising
Ad-blocking tools are tools utilized by many Internet users to keep annoying advertisements, pop-ups, and trackers from interrupting browsing functions.
Inbound marketing for local business
Small businesses have operated for years without a presence on the internet, but within the last decade, many local business owners are growing to appreciate the business generated by having a great website and a strong social media presence.
BIGSHOT Inbound launches new site for research gamification service Dataga.me
Kansas City, Mo. – AGENCY H Inbound is pleased to announce the release of a new website and inbound marketing campaign for Dataga.me, a research gamification platform. Located in Kansas City, Mo., Dataga.me is a self-service online research gamification platform that enables brands and researchers to replace complex surveys with simple and engaging games. The service is powered by Insights … Read More
Artificial Intelligence in the future of advertising
Humans have created computers with the ability to accomplish remarkable feats, such as auto-piloting airplanes, assisting daily activities on smartphones, and playing unbeatable games of chess.
How to design your website for mobile
It seems mobile technology is all-the-craze now and it’s true. More and more people are logging into social networking sites, visiting websites, and even shopping more via their smartphones.
Talking to your boss about SEO
Search Engine Optimization (SEO) has grown to fit a number of definitions. Those who have been involved with internet marketing for a while will remember when SEO meant gaming the search engines by using tricks and hidden text to increase traffic.
Four tips you need to know from top companies on inbound marketing
Inbound marketing continues to grow as it is recognized as one of the most efficient strategies for connecting with clients and increasing business and ROI.
4 successful components of Facebook ads
Social media has skyrocketed to the forefront of many marketing campaigns as more and more people interact, read articles, and purchase products and services online.
Dads are the new mobile marketing target
Father’s Day is coming up, so it’s time to starting thinking of buying something special for dad. And, he certainly deserves it.
Market your small business online without breaking the bank
When you’re starting your small business, it’s important to not only have a physical location, but a full-fledged online presence.
GoDaddy adds email marketing tool to its application suite
The email marketing solution for small businesses will integrate with GoDaddy’s Website Builder, and is the latest addition to the company’s suite of applications. This suite provides a holistic customer experience by helping small businesses run more efficiently and grow with tools like email marketing.
Propaganda3 launches mobile app for California craft brewery
Propaganda3, a Kansas City-based mobile design, development and publishing firm, announced the launch of a new mobile app for the 2015 Firestone Walker Invitational Beer Fest by California craft brewer Firestone Walker Brewing Company.
Optimize your new website for inbound marketing!
Learn how you can lower your cost per lead and attract more customers Are you in need of a new website? Is your business in the process of creating a new website? If so, it’s important to make sure that your new site is optimized for inbound marketing. Inbound marketing is all about pulling in customers who are already considering your … Read More
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