7 ways to enhance your Facebook ad campaign

Using Facebook’s paid advertising feature to market your business can be challenging if you’re doing it for the first time, not to mention stressful if you’re trying to generate leads on a tight budget.

DirecTV ads featuring Rob Lowe may get pulled

DirecTV may soon be forced to pull its television ads featuring Rob Lowe off the air due to deceptive advertising. Comcast complained that their competitor is making false claims in their latest television ad campaign. DirecTV has since stated that they would file an appeal against the complaint.

4 benefits associated with internal linking

An internal link is a hyperlink that points from one page to another on the same domain or website. Internal links can help users navigate a website more efficiently, and can sometimes help pages and websites rank higher in search.

BIGSHOT Inbound launches new site for MEDiAHEAD

mediahead on laptop

Kansas City, MO – AGENCY H Inbound is pleased to announce the release of a new website and inbound marketing campaign for MEDiAHEAD. Located in Kansas City, MO, MEDiAHEAD was founded by Kathryn McDaniel, a printing industry leader with more than 25 years of experience. Since its inception as COLORMARK, Inc., in 1990, MEDiAHEAD has grown from a small print … Read More

Are you prepared for changes to content marketing in 2016?

Content marketing now makes up 26 percent of all marketing costs in the US, according to research presented by the Chief Marketing Officer (CMO) council. Since content marketing is no longer a novel idea, brands and businesses that lack blogs, social media accounts, and websites will fall behind their competitors even more as time goes by.

5 unique ways to use major social media platforms

Check out these five unique ways to get more from your social media profiles. If you run or manage a business, here are some less-known ways to make more out of your social media platforms that could help drive leads and sales.

BIGSHOT Inbound partners with New England pest control service provider

Kansas City, MO. – AGENCY H Inbound is pleased to announce that the marketing agency has partnered with JP Pest Services to develop a new website and inbound marketing program for the New England-based pest control service. Founded in 1925 by J. Justin “Jack” Pestana, JP Pest Services has grown from J.P. Chemical, a successful pest control and janitorial service, … Read More

Spotify is personalizing ads based on your music preferences

In the past, advertisers have teamed with online music services such as Pandora and Spotify to market to people based on the type of music they listen to. Now, Spotify is taking advertising a step further to target listeners based on the activities they’re doing while listening to certain playlists.

3 phrases not to use above the fold on homepages

The average person spends about 10 seconds reviewing a website’s homepage before deciding whether they want to stay and look around, or leave and go somewhere else. If you fail to make the right impression within those 10 seconds, you could be missing out on many potential leads.

5 factors to consider when choosing social media platforms

Social media marketing can be an ideal way to advertise and promote your business while engaging with your target audience at the same time. The number one key to social media marketing is to identify the platforms where your audience spends most of their time; otherwise, you’ll have a difficult time engaging with a nonexistent audience.

Facebook Search comes to Android

Last December, Facebook launched a new feature called Facebook Search, which allows users to search within posts shared with them by friends and pages they follow. However, the feature release was restricted to iOS, mobile Facebook, and Facebook on the web. Now, Facebook Search is finally being released to Android devices.

Hostess plays dumb on social media for attention

When major brands make big mistakes on social media, users and fans alike go out of their way to call attention to the mistake and share it across all social media channels. Now, some brands such as Hostess are purposely using the “mistake” tactic on social media to generate more attention and engagement.

3 SEO strategies most people tend to overlook

As Google continues to make algorithm changes in favor of quality content, more and more webmasters are struggling to find new SEO techniques that can propel their websites back to the top of search. However, it’s possible that webmasters are making SEO more difficult than it needs to be. Google’s latest algorithm changes have actually simplified the SEO process, meaning that if you just stay focused on producing quality, original content, Google will continue to favor your website in search.

3 ways medical practices can use social media

The health care industry is continuing to lag behind the rest of the world when it comes to social media marketing, even though many health care marketers already understand the link between a strong social media campaign and the ability to produce strong leads.

Tinder experiments with first advertisement for Budweiser

Tinder is the latest social media app to get its feet wet in advertising. The social dating network has partnered with Budweiser for the release of a special video ad, which will play for Tinder users the next time they open their apps. The Budweiser ad campaign encourages users to join the #UpForWhatever contest as part of the #WhateverUSA campaign using Tinder’s notorious “like” or “pass” feature.

Depend features millennials in new ads to resolve stigma

When most people think about the adult diaper brand Depend, visions of nursing homes and wheelchair-bound seniors immediately come to mind. To resolve the stigma surrounding the need for adult diapers, Depend has recently released a new promotional ad that shows young, healthy-looking women walking around in public wearing sexy Depend products.

4 ways to optimize YouTube videos

YouTube is currently the highest ranked video website, and is the third most popular website in the world after Google and Facebook. Since today’s users tend to prefer visual content over text content, YouTube can be an ideal way for your business to promote its brands, products, and services.

Why aren’t newly insured patients rushing to medical practices?

After more Americans became covered under the Affordable Care Act in 2014, most medical practices expected an influx of new patients in the months that followed. However, new patient visits to primary care doctors increased by only 0.3 percent from 2013 to 2014, according to a survey conducted by AthenaHealth.

3 factors to think about when branding your business blog

The way you brand your business blog will affect how people digest the information posted on your blog, and will make a difference in how people view and perceive your company. Before you make any impulsive decisions in regards to designing or naming your business blog, take a look at the following three factors to keep in mind throughout the branding process.