If you stay on top of social media marketing, you may know by now that visual content has recently taken precedence over text-only content from a sharing and popularity standpoint. The more visual content your business can produce, the more visibility and reach your content will have, especially on social media.
Facebook’s revenue continues to increase at a steady pace year after year, which is why the social media giant is now taking steps to expand into new markets where the majority of people spend time on mobile devices versus desktop computers.
Maintaining a business blog that offers industry news, tips and tricks, and other informative content related to your industry is an ideal way to drive inbound traffic and qualified leads to your website.
Online digital marketing is constantly evolving, which means your medical practice has to work hard to stay on top of the latest trends, tools, and technologies to beat competitors. With that said, it can be difficult to determine what’s hot and what’s not at any given time when developing your medical marketing strategy.
Considering the biggest social media platforms have been around for almost a decade now, your business can’t exactly say that social media marketing is “too new a concept” to be used effectively in your inbound marketing campaign.
According to a new study conducted by Klick Health and Digital Health Coalition, chronically-ill patients who are digitally active are much more satisfied with their health despite being sicker than their counterparts.
Over two-thirds of all Americans say they would rather neglect their health than visit the doctor’s office, according to a recent study conducted by Kelton Research. At this time, the most common reason people avoid the doctor’s office is due to time being wasted and inefficiently spent while at the clinic.
A new billboard ad in London is employing the use of facial recognition technology to heighten awareness about domestic violence. The poster, which was installed near Canary Wharf just before International Women’s Day, shows a woman with a bruised face accompanied by a caption that reads, “look at me.”
Your business is set up on Facebook, Twitter, Google+, and LinkedIn, but it seems as if no matter how often you post, nobody is responding to or reading your content.
Being a salesperson can be difficult enough as it is, but if you can figure out the words and phrases that work for you when it comes to closing sales, you can become better and better at your trade as time passes.
The Internet is a black hole of information and it continues to expand every day. In order to gain the attention of your target audience and engage them, you have to help navigate them through the sea of information by giving them relevant content they desire.
In an effort to allow advertisers to become more creative with their social media marketing campaigns, Instagram recently introduced a new type of carousel ad that allows users to swipe left to learn more about the brands or products being advertised.
FOR IMMEDIATE RELEASE Kansas City, MO. — AGENCY HTM Inbound is pleased to announce that the marketing agency has partnered with The Horn Law Firm, P.C., to develop a new website and inbound marketing program for the Kansas City-based personal injury law practice. Founded by Douglas R. Horn in 1990, Horn Law focuses its practice on personal injury law, representing … Read More
Earlier this month, Twitter finally released a new feature that allows publishers to embed Twitter videos directly on their websites. Previously, YouTube and Facebook were the only major social media platforms that offered this feature, which means these websites now have a new competitor.
Six months ago, Facebook had 1.5 million active advertisers, and 18 months ago, only one million active advertisers. These numbers are a major accomplishment for Facebook, which is continuing to reach out to small business owners for the sake of boosting advertising revenue.
Buttons that look boring or contain “salesy” words such as “Buy” or “Click Now” can deter potential prospects and actually have a negative impact on your site’s conversion rate.
Continuing with the conversations you’ve started, you can begin to build relationships with your target consumers using social media. This means taking the engagement generated by your conversation starter and building on it.
If you recently paid a website developer to completely overhaul and update your business website, it’s possible your website could already be outdated, even if changes took place one or two years ago.
Google has recently announced that their app store will start to display sponsored search results in select accounts as part of a pilot program, in which app developers will have the opportunity to promote their apps and businesses.
Last month, Twitter and Google announced that tweets would start showing up real-time in Google Search, which would help boost Twitter’s visibility on the web. Since the date of the announcement, marketers around the country remain perplexed as to how this change will impact SEO.