How to take the best Instagram photos

If you’re not already using Instagram, you’re probably reading this post because you want to start sharing photos with your friends and family members, or with your target audience if you run a business.

The complete guide to marketing on Instagram [infographic]

Within the last few years, everything has become more visual, and marketing is no exception. Three of the most popular mobile apps — Pinterest, Instagram, and Snapchat — utilize creative visual content to engage with the world. How then can a business market itself without using visual images? It can’t.

The best-performing social media content, revealed

Even though social media marketers can measure the success of their campaigns using data and analytics, it’s still relatively difficult for marketers to predict when to post certain types of content without having access to analytical tools.

What you should know about SEO [infographic]

Search engine optimization (SEO) is key to ensuring that consumers can easily find your website when they search Google for products and services that you offer or that are relevant to your industry.

80 percent of brands have plans to increase digital marketing spending

According to a new study released by digital marketing firm Mondo, 80 percent of companies have plans to increase their digital marketing spending budgets within the next 12 to 18 months. The study was based on an online survey that involved 262 top-level digital marketing execs from B2B and B2C companies.

7 types of content that can boost site traffic

Posting custom content on your website can help boost SEO and site traffic as long as it keeps your target audience pleased. Blogs, infographics, ebooks, white papers, and videos are all examples of content you can post on your website to keep it current and up to date.

3 new ways to market your pediatrics health clinic

As the health care industry continues to amp up its marketing tactics to include social, content, and inbound marketing, it’s important for medical practices to find new ways to connect with their target audiences.

How awkward silences can help boost sales

Awkward silences can be uncomfortable and embarrassing, especially when you’re in the middle of a job interview, on a first date, or asking for feedback after delivering a presentation.

Facebook finds improved way to track ad performance

According to Facebook, the social media giant has found a new way to track ad performance that is more accurate than the standard “click-through rate” measurement. Traditionally, advertisers determine whether an ad campaign is successful based on the amount of clicks it gets.

Snapchat promises to deliver unrivaled advertising

Snapchat recently managed to attract a big lineup of advertisers for its new advertising program known as Discover, which promotes photos and videos that disappear after 24 hours in the customary style of Snapchat.

5 Facebook features you never knew existed

Social media platforms are constantly changing to enhance the user experience. If you’ve been using one or more social platforms for an extended period of time, you’ve probably already witnessed multiple changes, especially if you’re a Facebook user.

5 marketing must-haves for small businesses

In the midst of all your responsibilities, it can be difficult to find time to sit down and review marketing analytics to determine which factors are helping your business become successful, not to mention finding time to maintain your blog and social media accounts.