Twitter is in the news again this week for striking a deal with Google to make tweets visible in Google Search. Starting any day now, tweets will become visible in Google Search the moment they’re posted by their respective users.
If you’re not already using Instagram, you’re probably reading this post because you want to start sharing photos with your friends and family members, or with your target audience if you run a business.
In an effort to attract a higher number of small business advertisers, Twitter has introduced a new ad tool known as “quick promote.”
Within the last few years, everything has become more visual, and marketing is no exception. Three of the most popular mobile apps — Pinterest, Instagram, and Snapchat — utilize creative visual content to engage with the world. How then can a business market itself without using visual images? It can’t.
Even though social media marketers can measure the success of their campaigns using data and analytics, it’s still relatively difficult for marketers to predict when to post certain types of content without having access to analytical tools.
The Israeli-owned company was founded in 2007, and is best known for its boxes of recommended articles that are featured on multiple popular websites, such as Business Insider, USA Today, Fox Sports, The Weather Channel, and more.
Google has recently announced that it disabled over 524 million “bad ads,” and banned over 214,000 advertisers from its AdWords program in 2014.
LinkedIn is the ultimate platform for business professionals because it allows you to connect and network with other like-minded professionals, as well as with businesses that are relevant to your trade or industry.
Search engine optimization (SEO) is key to ensuring that consumers can easily find your website when they search Google for products and services that you offer or that are relevant to your industry.
According to Twitter’s CFO Anthony Noto, the microblogging social media platform lost about four million monthly active users (MAUs) during the fourth quarter of 2014 as a result of integration problems related to iOS 8.
According to a new study released by digital marketing firm Mondo, 80 percent of companies have plans to increase their digital marketing spending budgets within the next 12 to 18 months. The study was based on an online survey that involved 262 top-level digital marketing execs from B2B and B2C companies.
Posting custom content on your website can help boost SEO and site traffic as long as it keeps your target audience pleased. Blogs, infographics, ebooks, white papers, and videos are all examples of content you can post on your website to keep it current and up to date.
As the health care industry continues to amp up its marketing tactics to include social, content, and inbound marketing, it’s important for medical practices to find new ways to connect with their target audiences.
For as long as anyone can remember, the Super Bowl has been known as the biggest day for advertisers, especially where television commercials are concerned.
Awkward silences can be uncomfortable and embarrassing, especially when you’re in the middle of a job interview, on a first date, or asking for feedback after delivering a presentation.
According to Facebook, the social media giant has found a new way to track ad performance that is more accurate than the standard “click-through rate” measurement. Traditionally, advertisers determine whether an ad campaign is successful based on the amount of clicks it gets.
Snapchat recently managed to attract a big lineup of advertisers for its new advertising program known as Discover, which promotes photos and videos that disappear after 24 hours in the customary style of Snapchat.
Social media platforms are constantly changing to enhance the user experience. If you’ve been using one or more social platforms for an extended period of time, you’ve probably already witnessed multiple changes, especially if you’re a Facebook user.
Kansas City-based advertising firm Adknowledge has recently announced that it has plans to launch Adknowledge Asia Pacific Pte Ltd. with hopes of capitalizing on the rise in digital advertising.
In the midst of all your responsibilities, it can be difficult to find time to sit down and review marketing analytics to determine which factors are helping your business become successful, not to mention finding time to maintain your blog and social media accounts.
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