America has finally reached a time during which more people are using mobile devices than desktop and laptop computers.
Considering the rise in popularity of photo and video content, 2015 is predicted to be the year that Pinterest and Instagram start dominating the world of social media.
Google rolled out Penguin 3.0 near the end of last October, and by this time, feedback has usually been made public about the rollout by webmasters and businesses impacted by the changes.
The main purpose of maintaining a business blog is to keep your audience educated and informed about topics related to your industry, which will eventually lead to increased sales and conversion rates.
Trozzolo Communications Group, a Kansas City-based ad agency, recently helped Avila University launch a new ad campaign called “Be Inspired” in an effort to help prospective students and the Kansas City community better understand the college.
Social proof can help drive any marketing campaign, and is often used subtly in advertisements around the globe. For example, one study found that marketers that advertise certain items as their “most popular items” are usually able to increase sales for those items by 20 percent.
According to eMarketer, Yahoo is expected to surpass Twitter in mobile advertising next year, which will make the search engine company the third-largest company in US mobile advertising.
In the marketing and advertising industries, getting the most bang for your buck is crucial. Spending too much money on the wrong endeavor could put your business in the red, and have a negative impact on your bottom line.
In the world of content marketing, it seems as if everyone is constantly talking about the importance of blogs, infographics, and social media content. If your website or brand doesn’t publish these types of content, you may as well be living in the dark ages.
One thing advertisers and marketers know about Generation Z is that they enjoy spending most of their time on mobile devices and social networks.
Newer generations of consumers are starting to care less about traditional health care, and more about non-conventional health care practices that focus more on overall health and well-being, according to a new study.
While the term “persuasive” may sound sinister to some, persuasion isn’t always negative as long as it involves informing users how their lives can be improved with help from your business.
If your medical clinic has been running the same marketing strategies for the past several years, and you notice business has been steadily on the decline, it might be time to rebrand your practice.
According to new research released by Google, over 56 percent of all Internet ads are never seen by human users.
Have your page views and engagement rates been decreasing steadily with each passing month? Are you churning out great blog and page content, but not generating leads?
It finally looks as if consumers are preferring to avoid Black Friday shopping crowds, and are opting to stay at home in their pajamas on the biggest shopping day of the year.
Even though some platforms are limited in regards to the types of content you can post, there are creative workarounds that can help marketers accomplish what they need to across channels.
Now that patients have transitioned into everyday consumers thanks to the explosion of online marketing, many physicians and medical practices are now including online review websites in their health care marketing campaigns.
Sometimes we can wake up fresh and alert, and churn out the most compelling, creative work we’re capable of producing, whereas other days, we might wake up feeling sluggish and unable to crank out just one great sentence.
Ruffles has recently announced that the company has plans to spend nearly 100 percent of next year’s advertising budget on digital marketing.