Considering how the world of content marketing is evolving, and that of online marketing as well, you’ve got to stay on top of content trends to continue wowing and impressing your audience.
During a time when most major brands are jumping feet-first into the realm of digital advertising, Kraft is garnering attention by rejecting nearly 85 percent of all ad impressions being offered in real-time ad marketplaces.
Video advertising is one of the fastest-growing advertising mediums on the Internet, which is part of why social networking site Instagram recently launched a paid advertising program for brands interested in producing video ads.
While content marketing may be just another gig for some writers, it won’t be effective for any marketing strategy unless it’s done correctly and in a manner that resonates with the audience it’s intended for.
If you run a medical practice that specializes in women’s health and pediatrics, then setting up your business on Pinterest could be one of the smartest online marketing decisions you’ll ever make.
Considering the rise of mobile advertising in recent months, advertisers are now being advised to be on the lookout for a rise in online fraud.
Although Google Plus is primarily seen as a social networking platform, it can also be used as a great way to increase traffic to your blog posts.
If your 2015 marketing strategy looks similar to your 2014 strategy, then you may need to make changes now to stay ahead of your competitors.
Ongoing research continues to show that medical practices that are easily found online are often more successful than practices that rely on attracting new patients by word of mouth and other traditional outbound marketing techniques.
As the advertising agency of record for Dairy Queen, Kansas City-based Barkley recently helped the fast food chain promote two autumn blizzard flavors — apple pie and pumpkin pie.
In an effort to increase sales for their products, Lysol is capitalizing on the international Ebola outbreak and has purchased ad space on Google for the search term, “Ebola.”
As part of their recent launch for a new payment and mobile-ordering app, Taco Bell went dark on their website and across all social media channels to attract attention from their fans.
While you may know how to craft tweets that promote your business, you also need to know how to write tweets that really speak to your target audience and drive engagement.
Microblogging and social networking site Tumblr has decided to venture into video advertising in an effort to generate about $100 million in revenue for 2015.
To capitalize on the latest Ebola “craze,” retailers are jumping all over Americans’ fears about the disease by developing a series of humorous products related to the epidemic.
After having seen these types of emails year after year, some of us are programmed to ignore holiday emails as they start coming in, so in the end, do these silly holiday-themed emails really work?
If you’re experiencing difficulties with trying to get certain clients to understand how inbound marketing works, here are five tips to help you along the way.
The banner ad recently turned 20 years old, and advertisers are celebrating the birthday of the ad unit that is often considered dead in the world of online advertising year after year.
What many brands and companies don’t realize, is that posting content just for the sake of posting, even if the content is spammy, could result in far less reach and a much lower rank on Facebook.
The virus, which has killed approximately 2,000 people since the most recent outbreak, is also the name of a six-year-old digital marketing agency known as Ebola Communications, based out of Ukraine.