Kraft rejects most digital ads for fear of fraud

During a time when most major brands are jumping feet-first into the realm of digital advertising, Kraft is garnering attention by rejecting nearly 85 percent of all ad impressions being offered in real-time ad marketplaces.

Instagram reveals conditions for video ads

Video advertising is one of the fastest-growing advertising mediums on the Internet, which is part of why social networking site Instagram recently launched a paid advertising program for brands interested in producing video ads.

6 writing habits to stop doing right now

While content marketing may be just another gig for some writers, it won’t be effective for any marketing strategy unless it’s done correctly and in a manner that resonates with the audience it’s intended for.

Dentists now use online feedback to attract patients

Ongoing research continues to show that medical practices that are easily found online are often more successful than practices that rely on attracting new patients by word of mouth and other traditional outbound marketing techniques.

Tumblr launches autoplay video ads

Microblogging and social networking site Tumblr has decided to venture into video advertising in an effort to generate about $100 million in revenue for 2015.

Holiday email marketing tips and tricks

After having seen these types of emails year after year, some of us are programmed to ignore holiday emails as they start coming in, so in the end, do these silly holiday-themed emails really work?

Happy Birthday, banner ads!

The banner ad recently turned 20 years old, and advertisers are celebrating the birthday of the ad unit that is often considered dead in the world of online advertising year after year.