10 ways to improve your blogging skills

improve-your-blogging-skillsNo matter how amazing you might be at blogging, great writers know that there are always new things they can learn to improve their current blogging skills. Naturally, the more you write, the better of a writer you become, but it’s also important to stay on top of blogging trends so you can produce content that is better — and more engaging — than that of your competitors’.

Take a look at these 10 ways to improve your blogging skills and jolt your creativity!

1. Do more research

When not writing creatively, always fact-check before you hit “publish.” Posting the wrong facts can ruin your credibility as a writer, and isn’t a great habit to get into anyway if you’re in charge of blogging for an online marketing firm.

2. Allow your personality to shine through

Content that lacks personality will come across as too dull, too generic, and too dry for anyone to care about! Readers will connect better with those they feel they can relate to, even if they don’t know what the writer looks like. To make your content resonate with others, make sure the personality of your content is consistent with that of your brand’s.

3. Develop great headlines

Boring, serious, and newsy headlines will rarely catch a person’s attention. Develop great headlines that people will know right off the bat will provide value. Start headlines with numbers, “how to,” or “tips,” and also generate headlines in the form of questions.

4. Keep content simple

Your content should be easy to read, and not wordy. Blog articles should flow nicely and have a clear meaning. Read your blogs out loud before submitting them to make sure they flow and sound conversational.

5. Get to know your audience

If you’re familiar with your target audience or buyer persona, you’ll be more successful at writing content that genuinely appeals to your audience. Think about what your audience will find most interesting, and write about those topics.

6. Make your content attractive

Nobody wants to look at content that features big, long, blocky paragraphs. Chances are, readers will click over to another website that offers the same information in more scannable, easy-to-read format. Use readable font, bulleted or numbered lists, and subheadings to make your content look more appealing to the eye.

7. Dumb it down when necessary

Refrain from using words that readers will have to look up in the dictionary, and try not to write the next great American novel. Outsmarting your readers isn’t going to make them want to read your content, and could even make them feel alienated. Use lingo and vocabulary that are relatively easy to understand so you can connect better with your audience.

8. Don’t follow all grammar rules

It’s okay to end sentences with prepositions sometimes, as long as they make sense and sound good. Blogs are written for the sake of connecting and finding common ground with your audience, so being a bit casual in your writing is often preferred.

9. Eliminate distractions

Every writer has at least one distraction that prevents them from staying focused — whether it be social media, pets and children (for those who work from home), email, or noises outside. When it’s time to write, take extra steps to eliminate any and all possible distractions, and get to writing.

10. Stop being passive

Don’t give your readers a chance to hesitate to take action when reading your content. For example, instead of saying “Make sure you eat plenty of vegetables,” say “Eat plenty of vegetables.” Even the smallest of changes to remove passivity from your sentences will have a powerful and lasting effect on your readers.

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